Director, E-Commerce & Digital Growth

Lead the Future of Digital Commerce

We’re looking for a strategic, people-first leader to drive the continued growth of our digital business across blundstone.ca, glerups.ca, australianboot.com and amazon.ca, along with supporting digital platforms.

As our Director, E-Commerce & Digital Growth, you’ll lead the people, platforms and priorities behind our e-commerce business, bringing together digital marketing, website performance, customer experience, marketplace operations, fulfillment, technology and analytics.

This is a highly visible leadership role for someone who can help set the strategy and make it happen. You’ll build clarity around priorities, connect teams across the business, remove obstacles and create the operating rhythm that allows great people to do their best work.

What Success Looks Like

- Sustainable growth across our e-commerce platforms and marketplaces.
- An exceptional, consistent customer experience across the digital journey.
- A highly engaged, accountable and continuously improving team.
- Clear priorities, solid execution and reliable delivery across digital initiatives.
- Smart decisions supported by analytics and business insights.
- Seamless coordination across websites, marketing, fulfillment, customer service and technology.
- Strong cross-functional partnerships that turn business priorities into results.

What You’ll Do
- Lead, coach and develop a high-performing team of e-commerce and digital specialists.
- Set and execute the company’s e-commerce and digital growth strategy, translating business priorities into clear plans, ownership and measurable results.
- Drive performance across Shopify, Amazon and emerging digital channels,



with a focus on revenue growth, conversion, customer experience and operational effectiveness.
- Oversee website performance, digital merchandising, SEO, CRM/e-mail, paid media and customer journey optimization, working closely with Marketing and external partners.
- Establish clear priorities across digital initiatives, balancing business impact, team capacity, timelines, dependencies and resources.
- Lead digital initiatives from planning through launch, maintaining visibility on milestones, risks and readiness and proactively removing blockers.
- Champion AI, automation and technology improvements that create meaningful efficiencies and better customer experiences while never losing site of the importance of true connection with our partners and consumers.
- Ensure teams and partners are aligned on digital go-to-market requirements for campaigns, launches and key commercial initiatives.
- Lead e-commerce fulfillment, logistics and systems integration initiatives that support scalable growth.
- Develop meaningful KPIs, dashboards and reporting that create visibility, accountability and actionable business insight.
- Partner closely with Marketing, Operations, IT, Finance, Customer Experience and Retail to deliver company objectives.
- Manage key technology, marketplace, logistics, agency and service partners.




- Build a culture of collaboration, ownership, curiosity and continuous improvement.

What You’ll Bring

Experience

- 6+ years of progressive experience in e-commerce, digital commerce, retail or omnichannel environments, including meaningful leadership responsibility.
- Proven success leading, coaching and developing strong teams.
- Experience managing a multi-channel e-commerce business with accountability for growth, customer experience and operational performance.
- Strong project and prioritization skills with experience coordinating multiple initiatives, stakeholders and dependencies.
- The ability to move comfortably between strategy and execution, seeing both the bigger picture and what needs to happen next.

Technical & Commercial Expertise

Strong working knowledge of

- Shopify and Amazon Marketplace
- Digital marketing, including SEO, paid media and e-mail/CRM
- Website management, merchandising and conversion optimization
- Digital customer journeys and user experience
- Fulfillment and logistics operations
- Systems integrations and technology implementations
- Analytics, business intelligence and performance reporting
- AI and automation tools

If you get energized by building excellent teams, representing iconic brands and using technology to drive customer experiences and connection - this might the role for you! Pay: $125,000.00-$150,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Extended health care
- Mileage reimbursement
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Work Location: In person

📌 Director, Ecommerce (Collingwood)
🏢 Tin Shack
📍 Collingwood