Transform advisor engagement with Sun Life as the Director of Distribution Channel Marketing in a hybrid work workplace. Lead impactful marketing initiatives that prioritize client acquisition and advisor experience.

In this pivotal role, you will orchestrate a comprehensive marketing strategy that spans wealth and insurance sectors. Reporting to the Assistant Vice-President, you’ll shape integrated strategies to enhance advisor relationships and drive sales growth. Your leadership will influence senior stakeholders, guide multifunctional projects, and connect marketing efforts to measurable success.

Key Responsibilities:



• Establish an integrated advisor marketing strategy across channels • Collaborate with senior leaders on resource allocation and priorities • Develop marketing plans that enhance advisor capability and engagement • Oversee educational programs and advisor enablement events • Measure marketing impact on sales performance and client satisfaction

Requirements: • 10+ years in financial services marketing or channel strategy • 5+ years leading teams in marketing or enablement • Experience in integrated marketing within financial services • Proficient in performance measurement and campaign strategy • Bilingual in English and French for specific locations

Lead effective advisor enablement and enhance client acquisition through innovative marketing strategies at Sun Life.

📌 Director of Advisor Marketing at Sun Life (Winnipeg)
🏢 Sun Life
📍 Winnipeg