Position Summary The General Manager is responsible for the overall leadership, performance, and profitability of Woody’s RV World in Abbotsford location.

The General Manager provides strategic direction and day-to-day leadership across all key departments, including Sales, Parts, Service, Finance & Insurance, and Administration. This role will work closely with the Directors, as well as leaders across Finance & Insurance and Administration.

The General Manager is accountable for achieving revenue and profitability targets, delivering an exceptional customer experience, developing high-performing teams, and ensuring the dealership operates efficiently and effectively.

This position requires a strong business leader who can align departments, coach and support managers, establish accountability, and foster a culture focused on growth, teamwork, operational excellence, and customer satisfaction.

Key Responsibilities

Leadership & Team Development

- Provide leadership, coaching, and support to department leaders across the dealership
- Build and maintain a positive, accountable, and high-performing culture
- Recruit, develop, and retain robust talent across all departments
- Conduct regular one-on-one meetings with department leaders to review performance, priorities, and development
- Foster collaboration and communication between Sales, Finance & Insurance, Parts, Service, and Administration
- Lead employee engagement initiatives and promote a positive workplace culture
- Champion company values, professionalism, transparency, and ethical business practices
- Develop future leaders through coaching, mentoring, and meaningful development opportunities

Sales & Business Performance

- Develop and execute dealership strategies to achieve revenue and profitability goals
- Monitor sales and business performance against monthly, quarterly, and annual targets
- Collaborate with department leaders to maximize gross profit, productivity, and operating efficiency
- Analyze KPIs, financial reports, and operating results to identify opportunities and address performance gaps




- Ensure all departments are aligned with the location’s overall business objectives
- Identify opportunities to strengthen market position and support sustainable growth

Service & Parts Operations

- Work closely with the Directors of Service and Parts to support department performance, profitability, productivity, and customer satisfaction
- Support department leaders in achieving operational and financial goals
- Ensure effective inventory management, parts availability, and service scheduling
- Monitor technician productivity, service workflow, and operational efficiency
- Support initiatives that improve customer retention, service loyalty, and overall profitability

Finance & Compliance

- Support strong F&I; performance and effective customer financing solutions
- Partner with Finance & Insurance leadership to monitor performance, processes, and customer outcomes
- Ensure compliance with regulatory requirements, lender agreements, and company policies
- Review and improve business processes to increase operational effectiveness and mitigate risk

Customer Experience

- Ensure an exceptional customer experience throughout all stages of the customer journey
- Monitor customer satisfaction metrics, feedback, and trends
- Resolve escalated customer concerns in a skilled and timely manner
- Drive customer retention and loyalty through consistent service excellence
- Ensure customer experience standards are understood and reinforced across all departments

Operational Excellence

- Maintain accountability for dealership KPIs, financial performance, and operational results
- Ensure compliance with safety regulations, company policies, and operational procedures
- Manage inventory performance and investment in collaboration with department leaders




- Identify and implement process improvements that increase efficiency, productivity, and profitability
- Lead dealership meetings, business reviews, and performance discussions
- Collaborate with Directors and company leadership to support broader company objectives across the whole organization

Qualifications

Required

- Minimum five years of leadership experience managing multiple departments, teams, or business functions
- Proven success leading parts, service and sales teams and achieving business and financial objectives
- Strong financial acumen and understanding of profit and loss statements, budgeting, and KPI management
- Excellent leadership, communication, and interpersonal skills
- Ability to coach, mentor, motivate, and hold leaders and teams accountable
- Strong problem-solving and decision-making, and business judgement
- Experience managing customer service and operational performance
- Valid driver's license

Preferred

- Experience in RV, automotive, powersports, marine, agriculture, equipment, or retail operations
- Knowledge in dealership operations, inventory management, and finance processes
- Post-secondary education in Business, Management, or a related field

What Success Looks Like
- Strong alignment and collaboration between Sales, Parts, Service, and Finance & Insurance
- Consistent achievement of revenue and profitability targets
- Strong employee engagement, retention, and leadership development
- High customer satisfaction and loyalty
- Efficient, accountable, and profitable operations across all departments
- Strong inventory management and investment decisions
- A high-performing leadership team with clear accountability and shared objectives
- Sustainable growth and a strong market position within the community

Job Types: Full-time, Permanent Pay: $100,000.00-$200,000.00 per year

Benefits

- Dental care
- Extended health care
- On-site parking

Ability to commute/relocate:
- Abbotsford, BC: reliably commute or plan to relocate before starting work (required)

Work Location: In person

📌 General Manager - Abbotsford Operations
🏢 Woody's RV World
📍 Abbotsford