Company Overview

CanPrev Natural Health is a dynamic and creative company dedicated to providing exceptional products in the natural health industry. We grew out of the desire to make natural medicine safe, effective and accessible to everyone. And for close to two decades, we continue to believe and strive to help empower and inspire Canadians to take charge of their health.

Role Overview

We are looking for a strategic, creative, and data-driven Marketing Manager, Organic Growth & Communications to lead the vision, execution and performance of our brand’s overarching organic growth, public relations, and digital content strategies. In this role, you will unify compelling brand storytelling with technical web performance to drive sustainable audience acquisition, engagement, and loyalty.

As a team lead, you will oversee a multi-disciplinary team while collaborating closely with cross-functional partners to ensure a cohesive consumer journey. You will ensure consistent brand governance across all organic touchpoints while guiding the team in translating complex health, wellness, and product narratives into engaging public-facing content. Through a balance of creative storytelling, strategic thinking, and data-driven optimization, you will maximize organic visibility, foster community growth, and build long-term brand equity across Canada and the United States business operations.

Key Responsibilities:

Leadership & Management:

- Team management: Lead, mentor and empower an organic marketing pod of three specialists, fostering a culture of heartfelt storytelling, creative excellence and collaboration across channels within the broader brand marketing portfolio.
- North American strategic alignment: Set the overarching multi-channel vision to ensure organic social media growth, PR campaigns, and website optimization are tightly synchronized with commercial launch calendars and brand priorities within the Canadian and US markets.
- Cross-functional collaboration: Work closely with strategic and creative teams to ensure your team’s initiatives align with the broader customer journey and brand strategy.

Organic Growth & SEO:





- SEO strategy & optimization: Architect the development of comprehensive technical SEO & AEO strategies across our digital ecosystem, leading on-page, off-page, and technical initiatives to improve search visibility, drive high-intent traffic, and maximize discoverability and performance.
- Web architecture & UX alignment: Lead the strategy and optimization of site architecture, schema markup, and landing page UX to ensure a frictionless journey from search discovery to conversion.
- Performance synthesis & reporting: Oversee the team’s analysis of traffic, conversion, engagement, and search metrics while remaining hands-on with data and reporting. Translate performance insights into actionable recommendations that inform strategy, optimization, and business decisions.

Communications & Public Relations

- Brand messaging & governance: Provide strategic direction and oversight for brand voice and messaging, ensuring consistency and alignment on all forms of communication across Canadian and US markets.
- North American public relations: Lead the overall PR strategy and provide direction on media relations, press opportunities, pitches, releases, and corporate announcements to elevate brand authority in North America.
- Crisis & corporate communications: Partner with Leadership to guide executive communications, thought leadership, and crisis communications strategy, providing oversight and direction to ensure timely, cohesive, and brand-aligned responses.

Key Skills:

- Proven track record of designing and executing full-funnel organic growth strategies that drive measurable traffic and revenue.
- Demonstrated experience in media relations, press distribution, and corporate storytelling.




- Proficiency in analytics tools (such as GA4, Google Search Console), enterprise SEO suites (such as SEMrush), and Content Management System (CMS) platforms, and project management tools.
- Exceptional written and verbal communication skills, with the ability to switch seamlessly between corporate communications, PR pitching, and strategic narrative writing.
- Proven North American market experience, with a deep understanding of regional media landscapes, SEO dynamics, consumer behaviour, and regulatory nuances across the Canadian and US health and wellness sectors.
- Deep passion for natural health, wellness, and consumer education.
- Highly adaptable and collaborative, capable of leading cross-functional alignment across teams. Approaches challenges with a positive, solutions-oriented mindset and a willingness to roll up their sleeves when needed.

Key Qualifications:

- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Health Sciences, or a related field (or equivalent practical experience).
- Background in nutrition (or holistic nutrition) is strongly preferred.
- 5+ years of experience in organic digital marketing, growth marketing, SEO content management, PR or corporate communications, ideally in a DTC environment.
- 2+ years of experience directly managing and coaching multi-disciplinary marketing teams.

How to Apply Please submit your resume and a cover letter outlining your qualifications and explaining why you are the perfect fit.

We thank all applicants for their interest in CanPrev Natural Health; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. CanPrev Natural Health is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.

Pay: $83,000.00-$88,000.00 per year

Benefits

- Dental care
- On-site parking
- Paid time off
- RRSP match
- Store discount

Work Location: Hybrid remote in North York, ON

📌 Marketing Manager, Organic Growth & Communications (North York)
🏢 CanPrev u0026 Orange Naturals
📍 North York