PR Manager We're Benefit Cosmetics, and we're all about making beauty radically feel good. We're a global brand in more than 60 countries, with thousands of Brow Bars & Beauty Experts bringing our joyful approach to life every day. If you're ready to bring the energy and help make laughter the best cosmetic, you're in the right place!

We're seeking a strategic and connected PR Manager to lead Benefit Canada's PR, media and influencer strategy. In this role, you'll develop and execute cutting-edge, on-brand initiatives that strengthen brand desirability, generate high-quality earned media and creator coverage, and drive incremental brand awareness across all channels. You'll cultivate meaningful relationships with Canada's leading beauty editors, influencers, creators, agents and talent managers, ensuring Benefit Cosmetics remains relevant.

This is a 12-month contract role based in Toronto, with two days in the office per week. In partnership with the Marketing Director, lead the Canadian PR, media and influencer strategy and calendar, translating Benefit's global brand DNA and business priorities into impactful local action plans S. and Global teams to localize and execute key programs, strengthen brand loyalty and measure performance through monthly reporting and analytics Lead PR planning and execution for major product launches, always-on brand storytelling and key cultural moments Support Benefit's Bold is Beautiful program and charity partners Develop and oversee compelling press releases, media materials, key messages and marketing copy that bring Benefit's unique tone of voice to life Monitor beauty,



cultural and social media trends, competitor activity and emerging talent to identify relevant opportunities for the brand Leverage and expand an established network of top-tier Canadian beauty editors, influencers, creators, agents and talent managers to secure high-quality editorial coverage, organic advocacy and strategic brand partnerships Proactively pitch compelling brand and product stories, across print, digital and social media channels Lead influencer and creator relations from identification and outreach through briefing, gifting, content development, partnership negotiation and ongoing relationship management Oversee product seeding and PR mailers, ensuring thoughtful targeting, strong brand storytelling and measurable impact Manage editorial tracking and media-monitoring services, evaluate earned media and creator performance, and use insights to strengthen future programs and keep Benefit top of mind Budget & Financial Management: Manager PR budgets monthly P&L; statements & paid partnerships Oversee PR product & TOA forecasting, ordering & inventory while negotiating costs to maximize spend 5+ years of public relations experience ( background in beauty is an asset)



~ Established relationships with Canadian beauty editors, journalists, influencers, creators, talent managers and agencies, with a proven ability to translate those relationships into meaningful earned coverage and brand advocacy ~ Organized multi-tasker with proven track record of achieving results, driving projects & problem solving efficiently ~ Proficient in Microsoft Suite ~ Strong analytical skills to measure coverage, engagement, reach and overall campaign performance ~ Agency experience is an asset ~ Ability to travel as required Summer Fridays At Benefit Cosmetics Canada, we celebrate the beauty in diversity of people and work to champion equitable opportunities to cultivate inclusivity at all levels of our organization, with the goal of fostering a culture of belonging where everyone feels respected, accepted and connected to each other. We celebrate diversity and welcome all applicants, regardless of race, color, religion, gender, sexual orientation, gender identity, age, marital status, disability, or any other protected status recognized under the Human Rights Code.

We are also dedicated to accommodating candidates with disabilities in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation or have specific accessibility needs during any stage of the application, interview, or employment process, please let us know. Discover how your unique talents can shine in a vibrant and inclusive environment at Benefit Cosmetics Canada.

📌 PR Manager-Communication (Toronto)
🏢 Benefit Cosmetics
📍 Toronto