At Capital Auto Centre, we take pride in helping customers find great pre-owned vehicles and providing a buying experience they can feel confident about. As part of Capital Auto Group, we value teamwork, transparency, and putting our customers first.

As a Sales Consultant at Capital Auto Centre, you will build and maintain strong relationships with customers while helping them find the pre-owned vehicle that best suits their needs, preferences, and budget. We are looking for a motivated, customer-focused sales professional who enjoys working in a fast-paced environment and is driven to succeed.

Key Responsibilities

- Provide a welcoming and professional experience by greeting customers, understanding their needs, and helping them find the right pre-owned vehicle.
- Develop a strong knowledge of our pre-owned inventory, including vehicle features, specifications, pricing, and available options.
- Demonstrate vehicles, arrange test drives, and answer customer questions to help them make informed purchasing decisions.
- Guide customers through the sales process, including negotiating pricing and explaining available financing, warranties, and additional products or services.
- Build and maintain customer relationships through timely follow-ups, online inquiries, referrals, social media, and previous client connections.
- Meet and exceed sales targets while contributing to the overall success of the dealership.
- Prepare vehicles for delivery and ensure customers understand their vehicle’s features and relevant paperwork.
- Maintain accurate customer records, manage sales leads, and complete required administrative tasks.
- Work collaboratively with Sales, Management,



and other departments to provide a seamless customer experience.
- Follow dealership policies and safety procedures while supporting a professional and welcoming environment.
- Take on additional responsibilities as assigned to support dealership operations and business objectives.

Required Skills

- DRIVE. A motivated, results-oriented attitude with a strong desire to learn, grow, and succeed.
- Excellent communication and interpersonal skills with the ability to connect with a diverse range of customers.
- A customer-first mindset and the ability to provide a personalized, professional buying experience.
- Strong negotiation, problem-solving, and organizational skills.
- The ability to work in a fast-paced workplace while managing multiple customers and sales opportunities.
- Familiarity with social media and Microsoft applications, including Word, Excel, and Outlook.
- A genuine interest in the automotive industry and a willingness to develop product knowledge.

Qualifications

- A High School Diploma or equivalent.
- Previous experience in automotive sales or retail sales is preferred.
- A valid Class 5 Driver’s Licence and clean Driver’s Abstract.
- A Record of Conduct.

Hours of work: Three days per week from 9:00am to 5:00pm and two days per week from 9:00am to 7:00pm, with rotational Saturday shifts from 10:00am to 5:00pm.



Hours may vary based on seasonal demand.

Benefits

- Company car
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care

Capital Auto Group is an equal opportunity employer and is committed to fostering a workforce in each of our locations that reflects the diversity of the community in which we perform business. We thank all candidates for their interest, however, only those selected for an interview will be contacted. If selected for an interview, please advise us of any accommodation you may require throughout the recruitment process About Us!

Capital Auto Group was founded in 1984 by Frank Howard and has grown from a single operation into one of Newfoundland and Labrador’s most respected automotive groups. Today, it represents some of the world’s leading automotive brands and delivers a full spectrum of vehicle sales, service, collision repair, and glass expertise. Its automotive portfolio includes BMW St.

John’s, MINI St. John’s, Capital Subaru, Capital Mitsubishi, Capital Hyundai, Capital Ford, Capital Lincoln, Genesis St. John’s, Capital Auto Centre, Capital Collision Centre, Capital Glass Experts, and UniglassPlus.

Additionally, through Howard Properties, the Group also develops, owns, and manages commercial and residential real estate. Guided by a people-first approach and a hands-on leadership philosophy, the company remains committed to responsible growth and meaningful community investment

Pay: $80,000.00-$100,000.00 per year

Work Location: In person

📌 Sales Consultant (St. John's)
🏢 Capital Auto Group
📍 St. John's