Etobicoke Humane Society (EHS)

Reports to: Managing Director, Marketing, PR & Communications

Location: Remote / Hybrid (occasional in-person meetings as needed)

Time Commitment: Approximately 8–10 hours per week (flexible)

Term: Minimum 12-month commitment

About EHS The Etobicoke Humane Society (EHS) is an independent, 100% volunteer-run organization committed to protecting, caring for, and advocating for animals in need. With no paid staff and no government funding, our mission relies entirely on the dedication, professionalism, and collaboration of our volunteers.

About the Role The Senior Manager, Digital Marketing leads the planning, execution, and optimization of EHS’s digital presence across key platforms. This role is responsible for driving online engagement, increasing visibility, and supporting organizational priorities through strategic digital initiatives.

Working closely with the Managing Director, Marketing, PR & Communications, this role oversees digital channels such as email marketing, website content and relevant digital analytics, while guiding and supporting volunteers contributing to digital content and execution.

This is an ideal opportunity for someone who enjoys both strategy and hands-on execution, and is looking to make a meaningful impact in a mission-driven, volunteer-led organization.

What You’ll Do?

Digital Strategy & Execution

● Develop and execute digital marketing strategies aligned with EHS priorities and campaigns.

● Plan and manage digital campaigns across email marketing, EHS’website and relevant fundraising sites (e.g. Blackbaud, Canada Helps), while collaborating with social media team on relevant campaigns as needed.

● Identify opportunities to grow audience reach, engagement,



and conversions (e.g., online donations, volunteer sign-ups, event participation).

● Apply SEO best practices to EHS website and content to improve search visibility and reach.

Email Marketing & Campaign Management

● Oversee the planning and execution of email campaigns using Mailchimp.

● Collaborate with content team to ensure all campaign campaigns are well-structured, visually engaging, and aligned with branding.

● Support audience segmentation and campaign targeting to improve performance.

Content & Channel Management

● Oversee content across digital channels, including website updates and email communications.

● Ensure consistency in tone, messaging, and visual identity across platforms.

● Collaborate with PR & Communications and Marketing teams to align messaging and storytelling.

Performance Tracking & Optimization

● Monitor and analyze digital performance metrics (e.g., Mailchimp, blog and relevant website open rates, click-through rates, engagement).

● Support effective management and tracking of Google Analytics.

● Provide insights and recommendations to improve campaign effectiveness.

● Track Mailchimp metrics and performance, and prepare post-campaign, monthly and quarterly reports.

● Support reporting for leadership on digital performance and opportunities.

Team Support & Coordination





● Provide guidance and direction to volunteers supporting digital content and analytics (e.g., Digital Content Assistant, Digital Analyst).

● Review and approve content to ensure quality and consistency.

● Help build simple processes and workflows to improve efficiency and clarity.

Qualifications

● 6-8 years of experience in digital marketing, email marketing, or related fields.

● Strong experience with email marketing platforms (e.g., Mailchimp or similar).

● Familiarity with Google Analytics.

● Understanding of fundraising sites (e.g. Blackbaud or similar) is an asset.

● Familiarity with digital content creation tools (e.g., Canva, CMS platforms).

● Understanding of digital marketing metrics and performance optimization.

● Robust organizational and project management skills.

● Ability to balance strategy and execution in a fast-paced, volunteer environment.

● Excellent written communication skills and attention to detail.

● Experience working with or supporting teams is an asset.

● Passion for animal welfare and nonprofit work.

Why Volunteer With EHS?

● Play a key role in shaping the organization’s digital presence and impact.

● Gain leadership experience in a collaborative, volunteer-driven environment.

● Work closely with senior leadership on strategic initiatives.

● Flexible schedule with meaningful, high-impact work.

How to Apply

Please send your resume and a brief statement of interest to:

[email protected]

Subject line: Application for Senior Manager, Digital Marketing (Volunteer) | Your Name

Job Type: Part-time

Work Location: Hybrid remote in Etobicoke, ON M8Z 2X3

📌 Senior Manager, Digital Marketing (Unpaid Volunteer Position) (Etobicoke)
🏢 Etobicoke Humane Society
📍 Etobicoke