Media & Content Manager

Location: Jordan Station, Ontario

Employment Type: Full-time (40-44 hours a week)

Work Arrangement: Primarily on-site, with flexible hours required for shoots, events and seasonal activities

Position Overview The Media & Content Manager is responsible for the digital presence, content creation and public relations of four interconnected brands: Restaurant Pearl Morissette, RPM Bakehouse, Pearl Morissette Winery and Garden Pearl Morissette.

This is a hands-on, creative role encompassing the full content process, from planning and photography to editing, writing, publishing and community engagement. The successful candidate will also oversee media relations, assist in coordinating brand partnerships and support the promotion and execution of events across the group.

Working closely with the restaurant, bakehouse, winery, farm and gardens teams, the Media & Content Manager will capture the people, products and processes that define each business. The role requires a strong visual sensibility, excellent writing skills and an understanding of how to communicate the distinct character of each brand while maintaining a consistent standard of quality across the group.

The Brands

Each business has its own audience, identity and communication style. The Media & Content Manager will be responsible for developing content that reflects these differences while communicating the shared values and relationships that connect them.

Key Responsibilities

Social Media Strategy & Management

- Develop, maintain and execute content calendars for all four brands across Instagram and other relevant platforms, adjusting plans as priorities, seasons and opportunities evolve.
- Write captions, announcements and supporting copy that reflect each brand’s voice and editorial standards.
- Execute a monthly newsletter for the Bakehouse discussing upcoming events and features.
- Photograph, edit, schedule and publish posts, stories and reels, maintaining a consistent and appropriate presence for each account.
- Manage day-to-day community engagement, including comments, direct messages, tags, mentions and reposts, responding in a timely and professional manner.
- Monitor platform developments, audience engagement and relevant trends, applying them selectively where they suit the brands.
- Review performance and engagement metrics to assess content effectiveness and inform future planning.
- Attend weekly meetings with the RPM Bakehouse management team and monthly meetings with the RPM management team, as well as coordinating with winery and garden teams as required.
- Maintain clear communication with department leads to ensure content accurately reflects current offerings, operational updates and upcoming priorities.

Photography, Video & Content Production

- Produce high-quality photography and video featuring food, wine, pastry, the gardens, the teams, the properties and the guest experience.
- Plan, shoot and edit short-form video and other visual content for social media,



with particular emphasis on Instagram Reels and Stories.
- Coordinate and lead content shoots around menu changes, seasonal transitions, product launches, wine releases, events and other key moments.
- Work alongside chefs, bakers, winemakers, gardeners and other team members to capture their work in a natural and compelling way, with minimal disruption to daily operations.
- Maintain an organized, accessible library of photography and video for social media, marketing, press requests and internal use.
- Ensure all content meets the visual and editorial standards of the respective brands.

Public Relations & Media Relations

- Serve as the primary point of contact for media enquiries, editorial requests and relevant public relations opportunities.
- Manage the media inbox, and coordinate responses with the appropriate team members.
- Review and assess requests from influencers, content creators and potential brand partners, determining which opportunities align with the group’s priorities and standards.
- Coordinate approved media visits, collaborations and content opportunities with the relevant departments.
- Maintain an archive of press coverage, media features, accolades and relevant brand mentions.
- Support the preparation and distribution of announcements, press materials and information about new offerings, events and developments across the group.
- Represent the brands professionally in all external communications and ensure information shared with media and partners is accurate and consistent.
- Participate in virtual planning meetings using Google Meet, Microsoft Teams or Zoom when required.

Events, Partnerships & Seasonal Programming

- Develop and execute promotional plans for events, including markets, pop-ups, collaborative dinners, wine releases and seasonal programming.
- Coordinate with vendors, participating businesses, chefs and external partners to support event logistics, communications and cross-promotion.
- Lead the planning and promotion of seasonal Maker’s Markets at RPM Bakehouse, working with management and participating vendors to develop a strong and cohesive offering.
- Develop and implement smaller events and promotional initiatives between major holidays and seasonal peaks to encourage visits, support sales and maintain engagement.
- Create and coordinate event-related content before, during and after each event, ensuring that promotion and documentation are aligned with the overall objectives.
- Work with ownership and department leads to communicate important announcements, launches, collaborations and other marketing initiatives.




- Support the development of new opportunities that strengthen the relationship between the restaurant, bakehouse, winery, farm and gardens.

Qualifications & Experience Required

- A minimum of three (3) years of experience managing social media and creating content for a brand or business, ideally within hospitality, food, beverage or lifestyle.
- A portfolio demonstrating strong photography, short-form video, editing and written content.
- Proficiency with photography and editing tools, including Adobe Lightroom and Photoshop, along with a video-editing platform such as Adobe Premiere Pro, Final Cut Pro or CapCut.
- Working knowledge of design and layout tools such as Adobe InDesign or Procreate.
- Excellent written communication skills, with the ability to adapt tone and style to suit distinct audiences and brands.

- Experience managing multiple social media accounts, content calendars and competing deadlines independently.
- Strong organizational skills, sound judgement and attention to detail.
- The ability to work collaboratively with a variety of departments while taking ownership of projects from conception through completion.

- Professionalism and discretion when handling media enquiries, partnership requests and brand communications.
- Flexibility to accommodate occasional early mornings, evenings and weekends for photography, events and seasonal activities.
- Reliable transportation to Jordan Station and other possible locations associated with the businesses and their events.

Preferred

- Experience working with a fine-dining restaurant, winery, artisan food business or agricultural operation.
- An interest in, or working knowledge of, food, wine, regenerative agriculture and seasonal growing practices.

- Familiarity with social media scheduling, reporting and analytics tools, including Meta Business Suite.
- Experience coordinating media visits, influencer partnerships, public relations initiatives or events.

What We Offer

- The opportunity to shape the digital presence and public profile of four established, award-recognized brands.
- A varied and creative working environment spanning fine dining, artisan baking, winemaking, regenerative agriculture and horticulture.

- Close collaboration with talented teams across all four businesses, with the opportunity to tell the stories behind their work.
- A role with meaningful creative responsibility and the prospect to develop ideas from initial concept through execution.
- Staff meals.

- A quarterly wine allocation.
- A monthly CSA box during the growing season.

How to Apply Please submit your résumé, a portfolio of relevant photography and video work, and links to social media accounts you have managed to [email protected]

Applications will be reviewed on a rolling basis.

Pay: From $55,000.00 per year

Advantages

- Company events
- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Store discount
- Vision care

Work Location: In person

📌 Social Media & Content Manager (Jordan Station)
🏢 Restaurant Pearl Morissette
📍 Jordan Station