Social Media Growth Manager

Primary Location: Vancouver, BC

Industry: eCommerce

ShearComfort is accepting applications for a Social Media Growth Manager to lead our organic social presence. This is a brand-new position created as part of our growth plan: we have an established automotive eCommerce brand with loyal customers and great products, and our social channels are a greenfield opportunity waiting to be built. If you want a role where you build something from the ground up — defining the strategy, creating the content engine, and watching an audience and community grow because of your work — this is it.

You will be responsible for developing and implementing social media strategies to enhance our brand presence and engage our target audience, overseeing all aspects of our social media channels, including content creation, community management, and analytics, and collaborating with cross-functional teams to align social media efforts with overall marketing objectives and business goals. This is a full-time, 1-year contract; a formal assessment at the six-month mark will determine whether we proceed with the remainder of the term. ShearComfort prides itself on excellent sales and customer service year after year, with guaranteed customer satisfaction on every order.

What We Are Looking For

Our ideal candidate will be an experienced, creative social media leader with a Business/Marketing background and a demonstrated record of growing organic audiences for an eCommerce or consumer brand. They will be hard working, diligent, and able to manage multiple projects and tasks with deadlines, work independently, and collaborate well across marketing, eCommerce, sales, and customer service. Applicants should be able to work under pressure in a fast-paced setting due to the ever-changing nature of eCommerce and social platforms.

Key Duties and Responsibilities

· Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, generate leads, and grow qualified traffic and sales.

· Manage and maintain all social media channels, including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, and Reddit, with a tailored approach for each platform.

· Create high-quality, engaging content for social media platforms, including text posts, graphics, videos, and interactive elements; script, film, edit, and optimize short-form video such as product demonstrations, installation tips, before-and-after stories, and automotive lifestyle content.





· Build a reliable pipeline of user-generated content and creator partnerships: identify automotive and lifestyle partners and manage outreach, briefs, deliverables, usage permissions, and performance.

· Build ShearComfort's Reddit presence through helpful participation in relevant automotive communities, respecting subreddit rules and earning trust.

· Monitor social media trends, news, and competitors to identify opportunities for content creation and audience engagement.

· Plan and execute social media campaigns, promotions, and contests to support marketing initiatives and product launches; test hooks, formats, topics, and calls to action.

· Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner; work with customer service to resolve questions.

· Collaborate with internal teams, including marketing, sales, and customer service, to ensure consistency of messaging and brand voice across all channels.

· Analyze social media performance metrics, set baselines and targets, maintain a clear KPI dashboard, and generate reports with results and recommendations.

· Stay up-to-date with social media best practices, algorithms, and platform updates, and incorporate new features and trends into our social media strategy.

· Monitor and manage social media advertising campaigns, including budget allocation, targeting, and optimization; manage agreed content and creator budgets, production workflows, and external partners.

Qualifications

Experience

· Business/Marketing background.

· Typically 5+ years of relevant social media experience, with demonstrated ownership of organic growth for an eCommerce or consumer brand.

· Automotive, truck, outdoor, or accessories experience is a strong advantage.

· A portfolio of measurable growth: starting baselines, timeframes, your contribution, and results across reach, engagement, traffic, or sales.

· Strong hands-on short-form video skills, including storytelling, filming, editing, captions, and platform-native publishing.

· Experience building UGC and influencer programs, nurturing communities, and maintaining brand standards across content and partnerships.





· Confidence with social analytics, web analytics, and campaign tracking; able to interpret results, explain attribution limits, and make practical decisions from the data.

Knowledge, skills, and abilities

· Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.

· Proficiency in social media management tools, analytics platforms, and content creation software.

· Strong understanding of social media algorithms, metrics, and best practices across various platforms.

· Creative thinker with the ability to generate innovative ideas and solutions for social media content and campaigns.

· Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines in a fast-paced environment.

· Ability to work independently and collaboratively in a team setting, with strong interpersonal skills and a positive attitude.

· Experience with social media advertising, including Facebook Ads Manager, Google Ads, and LinkedIn Ads, is a plus.

· Knowledge of SEO principles and content marketing strategies is desirable.

· Project management and organization skills; ability to prioritize and handle multiple tasks in a fast-paced environment.

· Ability to handle confidential information.

· Positive attitude and commitment to being an active participant in our close-knit working environment.

· Ability to work respectfully within a team environment under pressure.

Key Competencies

· Excellent in task management

· Takes initiative and self-motivated

· Reliability

· Organizational skills

· Ability to prioritize

· Attention to detail and accuracy

· Flexibility

· Adaptability

· Collaborative

Compensation: $50,000 for the 1-year contract (TBD on Upwork)

Work Hours/Week: 37.5 hrs — Monday to Friday, 8:30 AM – 4:30 PM PST

How to Apply

Apply directly through the platform where you saw this posting with your resume and cover letter, including links to social media accounts or content you have managed and two or three examples of measurable growth (describe your role, the approach, timeframe, and results). While we thank all applicants who express an interest in this position, only those being considered for an interview will be contacted.

Job Type: Full time, 1-year contract with a formal assessment at the six-month mark

Job Location: Vancouver, BC

Job Type: Full-time

Pay: $50,000.00 per year

Work Location: Hybrid remote in Vancouver, BC

📌 Social Media Growth Manager (Vancouver)
🏢 Shear Comfort
📍 Vancouver