- Millions of people use the Affirm Card, but we don’t yet give them a reason to keep coming back beyond the product itself. You’ll build our consumer loyalty program from scratch: what people earn, how they move up, and why Affirm becomes their default way to pay

- Own the vision and roadmap for Affirm’s consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters

- Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase

- Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for Affirm every week

- Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member

- Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says

- Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people

- Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity

Benefits

- Compensation: We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family

- Spending Wallets: Access tech, food, lifestyle, and family planning wallets for your expenses

- Supportive Communities: Get involved with our employee resource groups and community groups

- Remote-first Workforce: If your role is remote,



you can set up shop anywhere in your home country

- Generous Time Off: Take the time you need when life happens

- Health Benefits: Get a plan that fits your needs

- Mental Healthcare: Take care of your mind with great mental health programs

- Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay

- Away Days: We offer 20 company-wide paid days off—which help our teams collectively pause to recharge

- Learning & Development: Engage in exciting learning programs to level up your growth- History of launching products from scratch, not just optimizing what already exists

- Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership

- AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision

- Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly

- Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription advantages, or something equivalent. You know earn and burn mechanics and what makes a program pay for itself

- Bachelor’s degree in a related field or equivalent practical experience

- Solid UX instincts and a high bar for design. You know the difference between a reward that feels good and a badge buried in a settings menu

- Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them

- Excellent cross-functional leadership, including experience leading without authority

- 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks

- Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance

📌 Staff Product Manager (Consumer Growth Loyalty) (Canada)
🏢 Affirm
📍 Canada