Location: Latin America (required)

At Viva, we partner with fast-growing US startups and connect them with world-class Executive Assistants from Latin America - expanding access to global opportunity while helping companies scale smarter.

We’re hiring a Demand Generation Manager to own marketing-generated pipeline and drive demand for our sales team.

This is a hands-on, execution-focused role - you won’t just design campaigns, you’ll build and optimize the engine that generates pipeline.

What You’ll Do : Build Pipeline for Sales :

- Build marketing-generated pipeline for the sales team - focusing on qualified opportunities, not just lead volume
- Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives
- Partner closely with Sales and GTM to ensure pipeline quality and conversion into revenue

Optimize Conversion Across the Funnel (CRO) :

- Own conversion rate optimization across the funnel (website, landing pages, demo flows)
- Analyze the buyer journey and identify drop-offs from traffic lead meeting pipeline
- Build and improve commercial / high-intent pages that drive conversion (not just educational content)
- Continuously test, measure, and improve funnel performance

Improve Systems and Performance :

- Track, analyze, and report on demand generation performance to drive better outcomes
- Use funnel metrics to model performance and guide decisions (inputs outputs)
- Improve and optimize systems, processes, and automation supporting lead capture, routing, attribution, and reporting

Who You Are : Demand Generation Operator :

- 5-7 years in B2B growth marketing / demand generation
- Proven experience generating pipeline for US / North American markets




- Experience in mid-market / enterprise environments (50k+ ACV)
- Strong experience in pipeline generation and funnel-building (not just traffic or leads)
- Strong experience in conversion rate optimization (CRO)
- Experience working closely with Sales on lead quality and conversion
- Strong analytical skills — able to model funnel performance and pipeline outcomes
- Familiar with CRM tools (HubSpot preferred)

How You Work :

- Exec-Level Communicator - fast-paced, concise, and clear; communicates decisions with solid rationale and confidence
- High-Autonomy Operator - moves fast, operates with ambiguity, and drives outcomes without heavy guidance
- Pipeline Owner - thinks in revenue and pipeline, not just marketing metrics
- Hands-On Builder - executes end-to-end; comfortable operating as a one-person demand gen owner
- Experimentation-Driven - tests, learns, and iterates quickly based on data
- Commercially Aware - understands buyer intent and what drives conversion
- Scrappy and Resourceful - operates with a “figure-it-out” mindset in a lean environment

How We Take Care of You : With a 4.7/5 Glassdoor rating , our team genuinely loves working here. Here’s why:

- A company driven by a real social mission
- A culture built around growth, empowerment, and well-being
- 100% remote, forever
- Continuous development through feedback, performance reviews, and growth opportunities
- Work-life balance : fixed schedules, no overtime, weekends off
- Competitive pay : raises every 6 months + performance bonuses
- Global health insurance : medical, dental, vision, mental health, and routine care
- Paid holidays, vacation, sick days, and family care days
- Family-friendly benefits : parental leave and flexible parent policies

📌 Demand Generation Manager (Toronto)
🏢 Viva
📍 Toronto