At Alternative Payments , we are transforming the way service-based companies handle payments. Our innovative platform automates the entire accounts receivable process, helping businesses save time, reduce costs, and scale with confidence.

We are building a global team that values innovation, impact, and collaboration. As part of a scaling FinTech company, every person on our team has the opportunity to shape our future, influence our products, and make a real difference for our customers.

What We’re Looking For : We’re seeking a VP of Marketing to join our leadership team and build a scalable, revenue-driving marketing engine .

This role is ideal for a strategic and data-driven growth leader who thrives on full-funnel ownership, multi-vertical go-to-market expansion, and building high-performance teams. You’ll take a hands-on role in shaping our category narrative, driving qualified pipeline, and scaling marketing as a core growth driver of the business.

This is a hybrid role, requiring 3-4 days per week Downtown Toronto.

What You’ll Do : Own Go-to-Market Strategy & Multi-Vertical Expansion :

- Develop and execute ROI-driven, stage-gated market entry strategies across priority verticals including MSPs, accounting/CAS firms, commercial field services, staffing agencies, and wholesale distribution.
- Define ICPs, vertical positioning, and messaging frameworks tailored to each segment.
- Partner with the CEO and Sales leadership to align marketing investment with revenue targets.

Build and Scale Demand Generation :

- Own full-funnel performance metrics including lead volume, SQL conversion, CAC, pipeline velocity, and marketing-sourced revenue.
- Implement and optimize lead scoring, nurturing, and sales handoff workflows to maximize close rates.

Establish Category Leadership & Brand Authority :





- Own and evolve the Alternative Payments brand narrative as the Financial Operating System for B2B service businesses.
- Position the company as a differentiated alternative to legacy and embedded payment providers.
- Lead PR, analyst relations, earned media, and thought leadership initiatives targeting financial decision-makers.

Conference & Ecosystem Strategy :

- Develop and execute measurable event and conference strategies with clear pipeline attribution and ROI accountability.
- Create structured pre-, during-, and post-event playbooks that drive qualified opportunities.
- Represent Alternative Payments as a thought leader within priority industry ecosystems.

Partner & Channel Marketing :

- Build co-marketing programs with strategic ecosystem partners.
- Develop enablement materials and referral activation strategies to expand partner-driven pipeline.
- Identify and scale current partnership channels across accounting, field services, and related industries.

Product Marketing & Sales Enablement :

- Translate product capabilities into compelling vertical-specific messaging.
- Lead competitive intelligence and sales enablement initiatives including battle cards, ROI calculators, and vertical playbooks.
- Partner with Product to inform roadmap prioritization based on market feedback.

Marketing Operations & Team Leadership :

- Own marketing technology, attribution models,



and performance reporting.
- Manage marketing budget with ROI accountability, reallocating spend based on validated performance.
- Build and lead a high-performance marketing team across demand generation, product marketing, content, events, and marketing operations.
- Establish clear OKRs and foster a culture of experimentation, accountability, and continuous improvement.

What You’ll Bring :

- 8-12+ years of experience in B2B SaaS or FinTech marketing, including 3+ years in a senior marketing leadership role (VP, Head of Marketing, or equivalent).
- Proven track record of building and scaling revenue-generating marketing programs in growth-stage environments.
- Deep expertise in demand generation, product marketing, positioning, and multi-vertical go-to-market strategy.
- Strong financial acumen with experience managing marketing budgets and performance metrics.
- Experience hiring, leading, and developing high-performing marketing teams.
- Strong communication skills and executive presence, with the ability to collaborate cross-functionally.
- Demonstrated track record building demand generation programs that drive measurable pipeline and revenue
- Experience marketing to SMB and mid-market B2B service businesses
- Proven ability to enter and validate new vertical markets
- Experience owning a marketing P&L; and making disciplined, ROI-based budget allocation decisions
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Nice to Haves :

- Experience in FinTech, payments, AR/AP automation, or financial software.
- Background in ecosystem-led growth (accounting firms, MSPs, franchise networks, field services platforms).
- Experience building differen

📌 Vp, Marketing (Toronto)
🏢 Alternative Payments
📍 Toronto