- Develop and execute the annual marketing strategy, plans, campaign calendar, budgets, forecasts and KPIs in alignment with company growth objectives and business priorities.
- Partner closely with the CEO, Senior Leadership Team and Sales on strategic planning, growth initiatives, priority markets and commercial opportunities.
- Lead integrated marketing strategies across retail, ecommerce and B2B, connecting brand development, customer acquisition, retention and sales growth.
- Act as steward of the brand, ensuring consistent positioning, messaging, visual identity and customer experience across channels.
- Identify opportunities to strengthen market positioning, brand awareness, customer consideration and loyalty.
- Develop targeted B2B and industry-specific programs that generate qualified workplace-project opportunities, partnering with Sales on lead qualification, follow-up and conversion.
- Build engagement with designers, architects, commercial real estate professionals, project managers and relevant industry associations, positioning the company as a workplace-project partner.
- Develop government and public-sector marketing programs, including healthcare and education, supporting Sales with targeted outreach, capability materials, case studies and bid/proposal content.
- Partner with the shared senior digital leader on website modernization, ecommerce growth, website performance, conversion optimization and online customer experience and digital priorities.
- Oversee paid search, paid social, SEO, email and organic acquisition strategies in partnership with shared digital resources, using customer insights and other customer acquisition platforms and analytics to improve performance.
- Develop national and local-market campaigns that increase showroom traffic, ecommerce sales and qualified leads while maintaining a consistent brand across the retail network.
- Create programs that connect digital and in-store customer experiences,



strengthen customer loyalty and improve lifetime value.
- Lead, coach and develop the internal marketing team, coordinating effectively with shared digital/ecommerce, creative and other marketing resources.
- Build a culture of accountability, collaboration, innovation and continuous improvement, balancing strategic priorities with hands-on execution.
- Manage external agencies and vendors, coordinating digital and website-development partners with the shared senior digital leader. Set clear expectations and evaluate quality, value and results.
- Own the annual marketing budget and allocate investment across channels according to strategic priorities, expected return and performance.
- Monitor marketing's contribution to customer acquisition, qualified lead generation, project pipeline, lead-to-sale conversion, showroom performance, ecommerce revenue, campaign effectiveness and ROI, working with Sales and shared digital resources.
- Present performance insights, recommendations and opportunities to senior leadership, adjusting priorities and programs based on results.

Requirements

- 8+ years of progressive marketing experience, including senior-level leadership responsibility and success delivering growth-focused strategies.
- Experience in multi-location retail, ecommerce or a similarly complex multi-channel business, with a credible understanding of both business and consumer customers.
- Demonstrated success in B2B demand generation and sales enablement, connecting marketing activity to qualified opportunities, pipeline development and sales results.
- Strong understanding of brand strategy, digital marketing, ecommerce,



customer acquisition and retention.
- Proven experience managing marketing budgets, agencies and vendors, making investment decisions based on performance and ROI.
- Experience leading and developing marketing teams and working effectively across Sales, Merchandising, digital and senior leadership.
- A resourceful, hands-on approach, with the ability to deliver through a small team, shared resources and external partners rather than relying on a large supporting organization.
- Strong analytical, communication, influencing and presentation skills, with a data-driven commercially minded approach to decisions and results.
- Ability to balance long-term strategy, execution and changing business priorities.
- Experience in office furniture, home furnishings, workplace solutions, commercial interiors, building products, related consumer sectors, or another project/specification-driven industry would be an asset.
- Experience with government/public-sector or industry-specific marketing programs would be an asset.
- Experience overseeing website development, optimization and ecommerce growth initiatives would be an asset.
- Must maintain legal entitlement to work in Canada.

Corporate Culture

- Salary range of $125,000 to $150,000 per year plus incentive.
- Senior leadership role reporting directly to the CEO.
- Opportunity to shape the next phase of growth for an established Canadian retailer across retail, ecommerce and commercial/B2B marketing.
- Based in Burnaby, BC, five days per week in the office, Monday to Friday. This is not a remote or hybrid role.
- 100% employer-paid health and dental advantages following successful completion of probation.
- Health Spending Account
- Employee Assistance Program
- Employee product discounts
- Professional growth and development opportunities.
- Positive, collaborative and entrepreneurial working environment.

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📌 Director of Marketing & Ecommerce (Vancouver)
🏢 JRoss Recruiters
📍 Vancouver