For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO.; and PENN. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.
Come raise the bar of Canadian fashion with us.
Penningtons, fashion is about so much more than clothing. We're looking for a Social Media Manager who brings creativity, understands the power of representation and inclusivity, and knows how to turn inspiring content into meaningful connections with our community.
Penningtons' social media presence, with the freedom to bring bold ideas to life, tell authentic stories and shape how we connect with our customers.
From spotting emerging trends to creating content that inspires confidence and celebrates every body, you'll help elevate our brand and build a community where everyone feels seen, represented and valued.
This role is for someone who thinks strategically, thrives on creativity and understands that a strong community is built on much more than likes and follower counts.
Penningtons' social media strategy, content pillars and brand voice to create a distinctive, inclusive and inspiring presence.
Create content that stands out. Turn trends, creative ideas and community stories into compelling content, short-form videos and engaging posts that celebrate style, confidence and self-expression.
Build a community that connects. Spark conversations, foster authentic engagement and create a space where our customers feel heard,



represented and proud to be part of the PENN. Penningtons community.
Keep a pulse on fashion trends, cultural movements, content creators and emerging platforms to identify opportunities that resonate with our audience.
Analyze performance, experiment with recent approaches and optimize content and paid social investments to grow reach, engagement and our community.
Collaborate with Creative, Marketing, E-commerce, Public Relations and Media teams to deliver cohesive, inclusive and impactful campaigns.
Proven experience developing social media strategies and building engaged communities, ideally within fashion, lifestyle or consumer brands.
A strong creative instinct, natural storytelling ability and a talent for bringing a brand's personality to life through words and visuals.
A genuine appreciation for body diversity, representation and inclusivity, and an understanding of how these values translate into meaningful content.
Confidence using AI and emerging creative tools to work smarter, accelerate content creation and push creative boundaries.
Hands-on experience creating social-first content, particularly short-form video for Instagram,



TikTok and emerging platforms.
A strong understanding of digital trends, algorithms, audience behaviours and the creator landscape.
An analytical mindset, with the ability to turn data, insights and experimentation into actionable strategies and measurable results.
Excellent communication skills in both English and French, written and spoken.
You'll help make PENN. You'll help build a community where people feel seen, represented, connected and proud to belong.
Your success will be measured by the growth and engagement of our community, the relevance and authenticity of our content, and the contribution of social media to the brand's visibility and growth.
Penningtons on social media?
Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
Flexible Time Off*: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
Refer your professional network and earn a bonus for helping us grow our talented team
Growth opportunities*: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.
*Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.
All information provided will be kept confidential and used solely to support an accessible candidate's experience.
The use of Artificial Intelligence may be used for candidate screening purposes.

📌 Social Media Manager & PR (Montreal)
🏢 PENN.
📍 Montreal