Alberta Blue Cross is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.**OVERVIEW:** We’re looking for a strategic, action-oriented and results-driven marketing advisor to join our team for a 12-month temporary opportunity. The ideal candidate is a natural collaborator who combines strong marketing judgment with exceptional project management skills. You’re comfortable leading complex initiatives, building productive stakeholder relationships and turning business objectives and audience insights into marketing plans that deliver measurable results.Reporting to the Manager, B2B Marketing, this role will lead the planning and execution of integrated marketing initiatives supporting our group benefits business. Your work will help attract new customers, strengthen broker engagement, support customer retention and enhance our market presence.You will own assigned initiatives from planning through delivery and optimization, working closely with business stakeholders, agency partners and teams across Marketing & Brand, including content, advertising and channel integration, and digital experience. You will also coach marketing coordinators, share best practices and contribute to continuous improvement across the team.**WHAT YOU WILL DO:** **Marketing Strategy and Planning:*** Translate business objectives, audience needs and market insights into integrated marketing strategies and actionable plans.* Develop campaign recommendations, including audience focus, messaging, channel approach, budget requirements and measures of success, in alignment with the Marketing Manager.* Identify opportunities to strengthen customer acquisition, broker engagement, retention and market positioning.* Ensure assigned initiatives connect brand-building efforts with demand generation and customer relationship goals.**Campaign Leadership and Execution:*** Support manager on strategic planning rooted in business priorities and data driven insights.* Bring together internal teams, business stakeholders and external agencies to deliver coordinated initiatives across digital, social media, email, print, events and sales enablement.* Ensure marketing activities are integrated across channels and customer touchpoints,



with consistent messaging and a clear audience focus. **Stakeholder Collaboration:*** Serve as the primary marketing contact for assigned initiatives, providing clear recommendations and maintaining alignment across stakeholders.* Work with sales, product and other business partners to clarify objectives, understand business needs and translate them into effective marketing solutions.* Proactively resolve issues, facilitate decisions and escalate risks or changes in scope when needed. **Market Insights and Performance Optimization:*** Use market research, customer insights and competitive analysis to inform campaign planning and recommendations.* Define campaign objectives and key performance indicators in collaboration with the Marketing Manager and relevant partners.* Ensure appropriate tracking and reporting are in place to measure marketing effectiveness.* Analyze results, communicate actionable insights and recommend adjustments to improve engagement, leads, conversions and overall performance.* Apply campaign learnings to future plans and share opportunities to improve marketing practices. **Project Management:*** Independently manage assigned projects, maintaining accountability for timelines, budgets, deliverables and quality.* Anticipate delivery risks, develop solutions and adapt plans as priorities evolve.* Provide regular stakeholder updates and ensure approvals and decisions are secured at the appropriate stages.**Content and Creative Development:*** Develop clear marketing and creative briefs that reflect business objectives, target audiences and the buyer’s journey.* Work with content, creative and channel teams to develop effective messaging and marketing materials.* Provide consolidated, constructive feedback to ensure creative work meets the brief and supports campaign goals.* Oversee quality assurance before materials and campaigns are released. **Identify budget risks and recommend adjustments to support effective use of resources. **Coaching and Continuous Improvement:*** Provide guidance and mentorship to marketing coordinators, helping strengthen planning,



execution and problem-solving skills.* WHAT YOU WILL HAVE:*** Post-secondary degree or diploma in marketing, advertising, communications or a related field.* Minimum of five years of progressive marketing experience in a corporate environment, advertising or media agency.* Demonstrated experience independently leading integrated marketing campaigns and complex projects from planning through delivery and measurement.* Strong strategic thinking and the ability to translate business objectives and audience insights into practical marketing recommendations.* Strong relationship-building and influencing skills, with experience aligning stakeholders and collaborating across teams and external partners.* Excellent organizational and project management abilities, including managing timelines, budgets, dependencies and competing priorities.* Strong data literacy, with the ability to interpret dashboards, identify trends and translate findings into clear marketing actions.* Exceptional attention to detail and a commitment to brand consistency and execution quality.* Ability to work independently with minimal supervision while contributing to a collaborative team environment.* Ability to thrive in a fast-paced environment and contribute to a high-performing team through collaboration, accountability and a commitment to delivering quality work.* Experience coaching colleagues, sharing best practices or providing project leadership.* High proficiency with Microsoft Office, including Word, PowerPoint, Excel and Outlook.* Experience using marketing technology, such as Marketo, Monday.com, Demandbase, Adobe Analytics or similar platforms, is an asset.* Understanding of marketing automation, audience segmentation and customer journeys, with the ability to work with technical specialists to translate campaign needs into platform requirements.* Experience in B2B marketing, financial services, insurance or employee benefits is an asset.**WHY JOIN US:*** Prospect to lead meaningful marketing initiatives and contribute to business growth.* Apply your expertise while coaching colleagues and strengthening team capability.* Competitive salary and benefits package.* Alberta Blue Cross is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. If you have the qualifications we are looking for, apply online at careers.caA criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.

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📌 Chargé(e) analyses marketing (H/F)
🏢 Abc Benefits
📍 Edmonton