Our partner is looking for a Fractional Marketing Lead based in Canada.
We are looking for a strategic and hands-on Fractional Marketing Lead to drive growth for an established SaaS product serving individual traders and proprietary trading firms. In this contract-based role, you will build and lead the marketing function while working closely with the General Manager to shape strategy, prioritize investments, and deliver measurable results. You will take ownership of product launches, SEO and AI-driven search visibility, customer acquisition, and lifecycle marketing. This prospect is ideal for an entrepreneurial marketer who thrives on autonomy, combines strategic thinking with execution, and enjoys turning data into actionable growth initiatives. You will help strengthen existing marketing channels, develop new partnerships, and convert more users into loyal, paying customers. The role offers approximately 20 hours per week, with the flexibility to make a meaningful impact in a growing digital business.
Marketing Strategy and Leadership:
Build and lead the marketing function, establish priorities, and collaborate with the General Manager to define growth objectives and allocate resources effectively.
Own the planning and execution of new product launches, coordinating marketing activities to maximize visibility, engagement, and adoption.
SEO and AI Search Visibility:
Develop and implement search engine optimization (SEO) and answer engine optimization (AEO) strategies to improve discoverability across traditional search engines and AI-powered answer platforms.
Performance Measurement:
Monitor trial sign-ups, paid conversions, and performance across subscription plans to identify opportunities and guide marketing investments.
Build and manage owned and earned marketing channels, including partnerships with trading educators, proprietary trading firms, and brokers.




Lifecycle Marketing:
Design and execute campaigns that nurture new sign-ups, improve conversion rates, increase customer retention, and encourage long-term engagement.
Marketing Audit and Planning:
Assess existing marketing activities during the first 90 days, establish a prioritized channel strategy, evaluate current AI search visibility, and prepare the next product launch.
Test and refine marketing initiatives using performance data, customer behavior, and measurable business outcomes.
At least 5 years of marketing experience in a growth marketing or performance marketing environment.
A degree in Marketing or a related field.
Demonstrated ability to develop marketing strategy while independently executing campaigns and operational tasks.
Strong analytical skills, with the ability to interpret performance data and use insights to guide decisions and budget allocation.
Experience with customer acquisition, conversion optimization, and measurable growth initiatives.
Familiarity with SEO and an interest in improving brand visibility across AI-powered search and answer platforms.
Experience developing marketing channels, managing partnerships, and building lifecycle campaigns is highly valuable.
Availability to work approximately 20 hours per week under a fractional contract arrangement.
Direct involvement in shaping marketing strategy, setting priorities, and influencing business growth.
The opportunity to make decisions, test ideas, and take initiatives from planning through execution.
A clear opportunity to influence customer acquisition, paid conversions, retention, and product growth.
Growth-stage environment:
Join a new leadership team and help build the next phase of a SaaS product's development.
Explore opportunities to strengthen marketing performance through AI-powered search visibility and emerging technologies.
Remote-friendly arrangement:

📌 Marketing Manager [ Remote Work ] (Montreal)
🏢 Jobgether
📍 Montreal