Procurify is the agentic procurement platform that helps mid-market organizations get complete control over their spend. We're trusted by hundreds of companies around the world, across industries like biotechnology, education, health care, manufacturing, and software, to manage over $100B in spend. We're looking for a driven, systems-minded, and execution-focused GTM Campaign Manager to join us on our journey. As a GTM Campaign Manager, you will architect and operate the campaign systems that convert pipeline strategy into pipeline reality. Working directly under GTM Engineering, you'll build, launch, and continuously optimize the campaigns and targeted lists that feed our go-to-market teams — across every source of pipeline: inbound, outbound, tier/segment, and expansion (cross-sell/upsell).

Procurify's pipeline comes from multiple, interdependent sources, and the business's #1 constraint is total pipeline coverage against our revenue targets. Rather than owning any single channel in isolation, you'll help balance effort dynamically across all of them — surging outbound when inbound softens, activating expansion campaigns against the install base, and calibrating targeting by segment so we maximize total pipeline, not just one number.

We want a systems thinker who sees how targeting, data, messaging, and channels connect — and who designs campaign engines that compound in value over time rather than resetting from zero every quarter. You'll champion how AI and automation can eliminate manual list-building, generate and personalize outreach at scale, surface which segments and plays are converting, and free human effort for the highest-leverage pipeline. Strategy without clean execution and closed-loop communication is worthless — the difference between a booked meeting and a lead sitting untouched. This is the connective tissue that all of those functions rely on but none of them own: turning targeting, positioning, systems, and AI into campaigns that drive real pipeline.

Design and operate repeatable, scalable campaign systems — not one-offs — that generate pipeline across inbound, outbound, tier/segment, and expansion.

Design, launch, and optimize outbound campaigns end-to-end for both new-business and expansion pipeline, using automation and AI to scale personalization and volume without sacrificing quality.

Support inbound performance by iterating and building on systems that improve MQL-SQL conversion.

Build expansion (cross-sell/upsell)



campaign systems against the existing customer base in partnership with Customer Success and Account Management — a large, under-served pipeline source today.

mid-market) to protect and maximize total pipeline, not just a single tier.

Pipeline Coverage & Rebalancing (Under GTM Leadership)

Help monitor pipeline coverage across all sources as a connected system, and reallocate campaign effort to the highest-leverage source as conditions shift.

Work from the operational math: track conversion rates by source (MQL-SAL-SQL-pipeline $), model where the leverage is, and use data and automation to drive proactive intervention through GTM led efforts.

Flag pipeline softness early, so the business can compensate proactively rather than discovering gaps a quarter too late.

Champion AI and automation across the campaign lifecycle: list generation, enrichment, segmentation, message personalization, sequence optimization, and performance analysis.

Support data fidelity across platforms (Salesforce, Marketo, sequencing, enrichment tools) as a power user of the systems RevOps builds.

Define and track measurable outcomes per campaign and per source (SAL, SQL, pipeline $) so "what good looks like" is always explicit — and feed learnings back into the system.

Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success to align targeting, messaging, and campaign execution across the funnel.

Apply existing positioning and personas to concrete targeting — and flag when segment/positioning shifts appear to be suppressing high-converting traffic.

Increased qualified pipeline creation across all sources (inbound, outbound, tier, expansion), measured in SQLs and pipeline $ — accelerated by AI and automation.

Consistent, proactive delivery of high-quality targeted lists to BDRs and AE’s — with measurable lift in meeting production.

Improved conversion efficiency across the funnel (session-MQL, MQL-SQL, SAL-SQL).

Growth in expansion/upsell pipeline generated through structured, repeatable campaign systems.

Early, accurate surfacing of pipeline-coverage risk against targets.

A systems thinker who sees how people, processes, tools, and data connect — and who designs for scale rather than one-off fixes.





- Genuine enthusiasm for AI and automation — with a track record (or strong interest) in using them to eliminate manual work and amplify pipeline output.
- Quantitatively strong — can track conversion rates and pipeline coverage across sources and understand where the leverage is (this is a math + systems + execution role, not execution alone).
- Proactive, closed-loop communicator — flags blockers early and asks for help rather than silently stalling.
- Working knowledge of CRM (Salesforce) and sales/marketing automation (Marketo, Outreach/sequencing, enrichment tools like ZoomInfo/Clay).
- Strong project management, organization, and communication skills, with an impeccable eye for detail.
- Bonus: Experience in high-growth SaaS; Help us modernize spend management

Powered by our $50M Series C funding, we are actively expanding our core offering, launching new payment capabilities, and building an AI-enhanced procure-to-pay experience for our customers. With fresh investment, a strong product foundation, and big ambitions in AI and payments, we’re entering our next phase of growth. That means a real opportunity to shape what we build, how we scale, and the impact we have on our customers.

If you’re looking for a place where you can make a real impact alongside a team that raises the bar, you’ll fit right in.

We’ve created an environment where personal and professional growth is a real priority. Versatile working: We’re a remote-first organization with flexible working hours. We offer a flexible approach to time off; We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.

Continuous Learning: We host regular educational lunch and learns to help our team grow, share knowledge, and stay curious.

On Target Earnings (OTE) Range: $67,200 - $84,000 CAD

This range is dependent on experience, with a component of these earnings made up of a Company Incentive Plan (CIP) target of 5% of base salary, and not inclusive of any benefits or equity that might exist in your total compensation package.

We do not discriminate against any team members or applicants for employment because of race, color, disability, sex, age, national origin, religion, sexual orientation, or gender identity and/or expression.

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📌 Campaign Manager (Remote) (Montreal)
🏢 Procurify
📍 Montreal