At INDEAL, we offer an exciting and dynamic work environment that sets us apart. As a young and growing company, our team thrives on innovation and forward-thinking. We take pride in fostering a culture of trust and independence, empowering our employees to excel in their roles. With the flexibility of remote work and flex-hours, you have the opportunity to contribute to our team from the comfort of your chosen workspace, while maintaining a healthy work-life balance. Join INDEAL and be part of a collaborative, progressive company where your ideas matter, your skills are valued, and your career can grow.About the RoleWe’re looking for a motivated Digital Marketing Specialist who is ready to grow their career in a role that blends digital marketing, website management, analytics, and digital platform support.Reporting to the Director of Digital Marketing & Platform Strategy, you’ll help execute marketing initiatives while supporting the day-to-day operation and continuous improvement of INDEAL’s growing digital ecosystem.This is not a traditional social media marketing role.Instead, you’ll help manage websites, email campaigns, digital assets, reporting, CRM initiatives, marketing automation, and proprietary digital platforms that support hundreds of users across North America.This is a fully remote position open to candidates across Canada. While day-to-day work is performed remotely, candidates located in the Greater Toronto Area (GTA) are preferred to support occasional in-person meetings, and team collaboration.Every day is different. One day you might be building a landing page, the next launching an email campaign, updating website content, analyzing campaign performance, testing new platform functionality, or helping document a new platform feature.We’re looking for someone early in their career who is eager to learn, enjoys technology, and is excited to contribute to meaningful digital projects that have a direct impact on our INDEAL members and partners.What You’ll DoWebsite ManagementMaintain and update WordPress websites using ElementorBuild and optimize landing pagesPublish and update website contentMonitor website quality and user experienceAssist with ongoing website improvements and enhancementsEmail MarketingBuild and schedule email campaigns using SendGrid or similar platformsManage audience segmentation and mailing listsSupport marketing automation workflowsMonitor campaign performance and recommend improvementsDigital MarketingSupport SEO initiatives and website optimizationAssist with campaign planning and executionHelp create marketing assets and promotional materialsContent & CreativeCreate and format digital content for websites, newsletters, email campaigns, presentations, and marketing materialsDesign graphics using Canva and Adobe Creative SuiteEdit short-form videos for product demonstrations, webinars, and marketing initiativesOrganize and maintain digital marketing assetsAnalytics & ReportingTrack website and campaign performance using Google Analytics and internal reporting toolsAssist with dashboard reporting and campaign analysisMonitor key marketing metricsIdentify trends and opportunities through dataPrepare reports that help support business decisionsDigital Platforms & TechnologySupport INDEAL’s proprietary digital platformsAssist with platform launches and new feature rolloutsPerform QA testing on current websites and platform enhancementsHelp identify bugs, usability improvements, and optimization opportunitiesSupport CRM initiatives and data managementCreate documentation, user guides, and internal training resourcesYou’ll work closely with multiple teams across the organization, including:MarketingBrand SuccessDevelopmentLeadershipThis role offers the opportunity to contribute to projects that span marketing, technology, user experience, and business operations.What We’re Looking ForThe ideal candidate is curious, organized, and eager to learn.You enjoy technology as much as marketing and aren’t afraid to dive into new software, platforms, or processes.You’ll be successful in this role if you:Have exceptional attention to detailAre highly organized and able to manage multiple prioritiesTake initiative and enjoy solving problemsHave strong written and verbal communication skillsThink analytically while remaining creativeEnjoy learning new technologyAre comfortable working independently while collaborating across departmentsAre comfortable working in a fully remote environment with excellent time management and communication skillsTake pride in producing polished,



professional workContinuously look for ways to improve processes and user experiencesQualificationsRequiredDiploma or Bachelor’s Degree in Marketing, Digital Media, Communications, Business, or a related field1–3 years of experience in digital marketing, digital communications, or a similar roleEquivalent internship, co-op, or freelance experience will also be consideredExperience with WordPressExperience using Elementor or similar page buildersExperience creating graphics with CanvaWorking knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)Experience using an email marketing platform such as SendGrid, Mailchimp, HubSpot, or similarFamiliarity with Google AnalyticsUnderstanding of SEO best practicesExcellent organizational and communication skillsAssetsExperience with any of the following would be considered an asset:Basic HTML/CSSMicrosoft Dynamics CRMDashboard reporting or business intelligence platformsMarketing automation platformsPhotographyAI tools for productivity and content creationProject management softwareUser testing and quality assuranceWhat Success Looks LikeAfter 30 DaysLearn INDEAL’s programs, platforms, and brand standardsBecome familiar with our websites, marketing tools, and internal processesSupport website updates and email campaignsBegin contributing to day-to-day digital marketing activitiesAfter 90 DaysIndependently manage routine website updates and email campaignsAssist with digital marketing initiatives from planning through executionContribute ideas to improve user engagement and internal workflowsSupport platform enhancements and testing with minimal supervisionProduce regular analytics and campaign reportsAfter One YearBecome a trusted contributor across Marketing and Digital Strategy initiativesTake ownership of key digital marketing and digital projectsPlay an active role in launching new platform features and digital initiatives through marketingHelp improve user engagement through marketing data-driven recommendationsContribute to the continued growth of INDEAL’s digital-first strategyApply Here: #J-18808-Ljbffr

📌 Digital Marketing Specialist - Remote (Westmount)
🏢 Blakely
📍 Westmount