Role Summary The Director, Digital Experience Platforms (DXP) is accountable for the strategy, engineering delivery, operations, reliability, and evolution of all customer-facing digital experience platforms across Empire banners. This role leads the technology execution of web, mobile, content, search, UX platform capabilities, and front-end engineering ecosystems, ensuring seamless, scalable, secure, and high-performing customer experiences.

The Director serves as the primary technology counterpart to Digital Experience, Digital Product, Customer Engagement, Commerce, and Banner teams, translating business vision into enterprise-grade digital capabilities. The role is responsible for balancing innovation, delivery velocity, operational excellence, and platform sustainability while enabling a product-led operating model.

Accountabilities & Responsibilities Digital Experience Platform Leadership

Own the end-to-end technology strategy, roadmap, delivery, and operation of all digital experience platforms across web, mobile, and customer-facing digital channels.

Define the future-state architecture and capability evolution roadmap for DXP technologies including Adobe Experience Manager (AEM), front-end platforms, mobile applications, search technologies, design systems, and supporting digital services.

Ensure platform capabilities support enterprise digital commerce objectives, customer experience strategies, and banner-specific priorities.

Establish technology standards, engineering practices, and governance frameworks for front-end and customer experience platforms.

Engineering Delivery & Execution

Lead multiple engineering teams responsible for: Customer websites

Mobile applications

Front-end engineering

Search and discovery platforms

Design systems

Content delivery platforms

AEM ecosystem





Drive delivery of strategic initiatives through Agile product teams.

Ensure predictable execution, release readiness, and high-quality software delivery.

Partner with Product and Business teams to define roadmaps, priorities, and release strategies.

Govern delivery performance, release quality, technical debt management, and modernization initiatives.

Digital Experience Reliability & Operations

Own availability, performance, scalability, and resilience of all digital experience platforms.

Establish operational excellence standards for: Incident management

Production support

Monitoring and observability

Disaster recovery

Capacity planning

Lead major incident response and continuous service improvement initiatives.

Ensure regulatory, privacy, accessibility, and security compliance requirements are embedded within platform delivery.

UX Technology & Experience Enablement

Own the technology ecosystem that enables experience delivery, including: Design systems

Component libraries

Content management capabilities

Front-end frameworks

Partner with UX and CX teams to ensure customer experience strategies are translated into scalable technology solutions.

Build strong alignment between design intent and engineering execution.

Enable consistency across banners while balancing local business needs.

Platform Modernization & Innovation

Champion modern engineering practices including: Headless architecture





API-first development

Component-driven development

DevOps and CI/CD

Cloud-native architecture

Evaluate emerging technologies and industry trends to continuously improve customer experiences.

Drive platform simplification and technology rationalization to reduce complexity and improve speed-to-market.

Leadership Responsibilities

Lead, coach, and develop a high-performing team of managers, architects, Analysts and Developers.

Foster a culture of accountability, innovation, customer obsession, and operational excellence.

Build succession plans and talent development strategies for key digital capabilities.

Establish clear ownership and measurable outcomes across engineering and platform teams.

Create an environment focused on collaboration, continuous improvement, and execution excellence.

Qualifications Education

Bachelor's degree in Computer Science, Software Engineering, Information Technology, or related discipline.

Master's degree considered an asset.

Experience

12+ years of progressive experience leading large-scale digital engineering organizations.

Proven experience managing customer-facing digital platforms at enterprise scale.

Experience leading large Agile product and engineering teams.

Robust background in digital commerce, customer experience, or omnichannel retail environments.

Technical Expertise

Adobe Experience Manager (AEM)

Headless and composable architectures

React / Next.js ecosystems

Mobile application platforms (iOS and Android)

API and microservices architecture

Search and discovery technologies

Cloud platforms (Azure preferred)

DevOps and CI/CD practices

UX design systems and front-end architectures

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📌 Director, Digital Experience Platforms (Winnipeg)
🏢 Sobeys
📍 Winnipeg