18 Oct
|
TOWN CENTRE DENTAL CLINIC
|
Scarborough
18 Oct
TOWN CENTRE DENTAL CLINIC
Scarborough
We are seeking an experienced Marketing Co-ordinator with strong expertise in Google Ads and Meta (Facebook & Instagram) advertising for a dental clinic.
Key Responsibilities:
- Plan and manage Google Ads campaigns (Search, Local, Performance Max)
- Run and optimize Facebook & Instagram ads (Meta Ads Manager)
- Generate new patient leads for dental services
- Improve online presence and clinic branding
- Manage website traffic and conversion optimization
- Track campaign performance and provide monthly reports
- Work with clinic team to promote services like:
- New patient exams
- Invisalign / orthodontics
- Dental implants
- Emergency dental care
Required Skills & Experience:
- Proven experience in digital marketing for dental practice
- Strong knowledge of Google Ads
- Strong knowledge of Meta Ads Manager (Facebook & Instagram ads)
- Experience with lead generation campaigns
- Ability to manage budgets and improve ROI
- Knowledge of local SEO is an asset
- Strong communication and reporting skills
Required Qualifications and Experience
- Proven hands-on experience marketing dental clinics or dental practices.
- Strong references from at least two current or former dental office clients.
- Demonstrated results in generating new dental patients, not just social media engagement.
- Experience with Google Ads, Google Business Profile, local SEO, Meta Ads, GA4, and conversion tracking.
- Understanding of dental services, hygiene recalls, treatment acceptance, and patient acquisition.
- Ability to explain campaign results with actual data, case studies, and measurable outcomes.
- Excellent communication, organization, and analytical skills.
- Knowledge of Canadian dental marketing requirements, privacy obligations, and CDCP-related marketing is an asset.
Performance Expectations The successful candidate will be expected to:
- Present a practical 90-day marketing plan tailored to our clinic.
- Establish baseline performance figures and measurable monthly targets.
- Increase qualified new patient inquiries and improve the conversion of inquiries into appointments.
- Help fill available hygiene and dentist schedules.
- Improve local search visibility and the clinic's online reputation.
- Demonstrate accountability for marketing expenditure and report results consistently.
How to Apply
Please provide
- Your resume and a summary of your dental marketing experience.
- The names of dental clinics you currently or previously marketed for, with permission to contact them.
- At least two professional references from dental practice owners or managers.
- Case studies showing measurable results, including new patients generated, cost per lead, cost per acquired patient, and campaign spending where available.
- Examples of Google Ads, SEO, social media, or patient acquisition campaigns you have personally managed.
- Your proposed marketing strategy and estimated monthly fees for our clinic.
Important: We are specifically looking for someone with active, hands-on dental marketing experience and verifiable results. General marketing experience without a proven dental practice track record will not be sufficient.
Job Type:
Part time
Location: Hybrid (depending on availability)
Work Location: Hybrid remote in Scarborough, ON M1P 4X4
📌 Marketing Coordinator (Scarborough)
🏢 TOWN CENTRE DENTAL CLINIC
📍 Scarborough