Partnerships are the future of go-to-market strategies, driving 30–50% of company revenue. However, many partner teams still rely on spreadsheets, email chains, and outdated CRMs that create inefficiencies, slow execution, and lost revenue opportunities.The company is building an AI-native PRM platform designed for modern partnership teams, helping eliminate manual work, improve partner collaboration, and turn partner activity into scalable and measurable revenue growth.The organization experienced 600% year-over-year growth in 2025 and currently works with industry-leading companies such as Anthropic, Starlink, Gong, and BambooHR. The team operates in a fast-paced environment focused on intentional execution and delivering measurable impact.Role OverviewThe company is hiring a Director of Marketing to lead the marketing function end-to-end, reporting directly to the CEO. This role is highly focused on demand generation, inbound pipeline growth, revenue impact, and execution.The ideal candidate is someone who can quickly identify opportunities, test hypotheses, analyze results, and scale successful initiatives. This is a hands‐on leadership role where the person will be expected to build, optimize, and execute marketing strategies while helping shape the company's go‐to‐market direction.Current Marketing AssetsNewsletter and email marketing initiativesFounder‐led thought leadershipPodcast and YouTube contentLinkedIn as the primary inbound channelG2 presence and review programsEvent sponsorships and partnership community engagementWebsite copy, landing pages,



and core messaging initiativesThe Director of Marketing will also collaborate closely with a Product Marketer responsible for product messaging, case studies, and sales enablement materials.Main ResponsibilitiesOwn and execute demand generation strategies across multiple channelsDrive inbound pipeline growth tied to MQLs, SQLs, pipeline, and revenueManage and optimize LinkedIn, email marketing, content, paid campaigns, and community initiativesDevelop and refine website messaging, positioning, and landing pagesAnalyze performance metrics and prioritize high‐impact growth opportunitiesSupport partnership‐led growth and partner marketing initiativesRequirements5+ years of B2B SaaS marketing experienceAt least 2 years leading or owning a marketing functionProven experience driving pipeline generation and revenue growth through demand generationExperience managing inbound channels such as LinkedIn, newsletters, podcasts, blogs, YouTube, paid campaigns, and G2Experience with partner marketing or partnerships‐led growth strategiesPortfolio showcasing marketing campaigns, content, or programs built and scaledNice to HaveExperience with PRM, CRM, or partner‐led growth platformsFamiliarity with HubSpotExperience mentoring or managing junior marketing team membersWhy JoinOpportunity to lead and scale a marketing function with strong existing tractionDirect collaboration with the CEO on company growth and positioningHigh‐impact role with significant ownership and visibilityFast‐growing setting with robust momentum and growth potential

📌 Head Of Marketing (Canada) (Ottawa)
🏢 Valeria Aguerri
📍 Ottawa