At AWS Canada, we're seeking a driven skilled to join us as a GTM Program Manager within our Customer Acquisition organization. This role is ideal for someone who is ready to take on increased responsibility and make a significant impact on our business growth.

In this position, you'll work at the intersection of sales, GTM, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You’ll serve as the key liaison between Canada CSC and other AWS teams, including Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement, and sellers, to ensure cohesive and impactful campaign strategy.

Impact and Scope

Contribute to pipeline generation through development, execution and refinement of segment-specific, industry-specific and persona-specific campaign strategies

Serve as the primary liaison with Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement, and sellers for prospecting efforts, while aligning business unit activities and go-to-market strategies to support strategic sales plays and organizational goals

Track and measure the effectiveness of campaign activities against CSC sales results and strategic goals, using data-driven insights to guide and refine future strategies

Deliver independently while seeking guidance from leadership on strategic matters

Key job responsibilities

Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service-level offers, messaging, and go-to-market execution

Clarify requirements, customer needs,



and priorities to develop effective segment-specific campaign strategies

Develop detailed campaign project plans, which include: campaign goals, messaging, calls to action, marketing distribution channels, and campaign schedules

Analyze customer data, seller and customer feedback to support cross-sell/upsell strategies

Obsess over our end customer’s AWS experience and design campaigns on their behalf

Identify patterns to improve technical and business solutions within the CSC

Collaborate with senior/Executive AWS sales leaders to align strategic pipeline generation campaigns with business goals

Oversee creation and launch of sales and GTM content focused on prospecting

Model input and output-based goals and measure campaign effectiveness

Orchestrate cross-functional activities across Sales, Partner teams, and executive stakeholders

Embod partner-first mentality

Provide feedback to AWS sales leadership on campaign strategy and opportunities to optimize

Support customer-facing sales engagement at live and virtual events, or via direct campaign execution

Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor,



analyze and tune campaigns to maximize conversion, pipeline, and revenue generation.

Advise and spearhead technology, mechanisms and tool adoption plans, in support of GTM goals, pipeline and revenue generation

Drive timely decisions and clear blockers, escalating issues appropriately

BASIC QUALIFICATIONS

- 3+ years of business development, partnership management, or sourcing new business experience
- Experience communicating effectively with senior leadership
- Knowledge of cloud computing technologies
- Bachelor's degree in a relevant field or equivalent work experience
- Experience in partner or customer relationship management
- Experience in cross-functional collaboration and stakeholder management

PREFERRED QUALIFICATIONS

- Experience with sales CRM tools such as Salesforce or similar software
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience working with customers with a passion for delivering exceptional service
- Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments
- Experience in managing projects related to cloud computing or IT infrastructure

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers.

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