Director of Business Development
Edmonton, Alberta (Hybrid)
Travel Throughout Edmonton + Occasional U.S. Travel
Full-Time | Permanent
First-Year On-Target Earnings (OTE): $90,000–$120,000
Join Wagonmaster Group
Wagonmaster Group is the exclusive Canadian distributor of BG Products and a respected leader in the automotive maintenance industry.
We're looking for an experienced Director of Business Development to lead our Edmonton Business Development team as our current Director prepares for retirement after a successful career.
This is a hands-on leadership role for someone who enjoys coaching people, building customer relationships, and helping a sales team succeed. You'll spend time in the field working alongside Business Developers, supporting customer meetings, growing territories, and driving sales performance.
What You’ll Do Lead, coach and support a team of Business Developers across Edmonton
Conduct regular ride‑alongs and provide in‑field sales coaching
Build strong relationships with customers and business partners
Work with Business Developers to identify opportunities and grow existing accounts
Develop regional sales strategies and support territory growth
Recruit, onboard and mentor new Business Developers
Monitor sales activity, forecasts and CRM performance
Partner with senior leadership to achieve company goals
What We’re Looking For We're looking for a leader who enjoys developing people and growing business.
The ideal candidate will have:




At least 3 years of experience managing quota‑carrying outside B2B sales representatives
Experience conducting regular ride‑alongs and coaching sales representatives in the field
Experience leading geographically dispersed sales teams
Strong business development, relationship management and territory planning skills
Experience recruiting, mentoring and developing sales professionals
Automotive industry experience is strongly preferred, including: Automotive Maintenance Products
Automotive Aftermarket
Automotive Chemicals
Automotive Parts
Lubricants
Fleet Maintenance
Heavy‑Duty Truck
Commercial Vehicle
Industrial Distribution
Automotive OEM
Candidates with a genuine passion for the automotive industry are encouraged to apply.
Please note: This position requires direct leadership of quota‑carrying outside B2B sales representatives. Experience providing coaching or guidance without direct management responsibility is not considered equivalent experience.
Qualifications Bachelor's degree or equivalent business experience
CRM experience
Strong Microsoft Office skills
Valid driver's licence
Reliable personal vehicle
Valid passport with the ability to travel to the United States
Legally eligible to work in Canada
Why Join Wagonmaster Group? Lead an established Ontario Business Development team
Join a respected Canadian automotive company
Work with premium BG Products
Competitive compensation plus performance incentives
Vehicle and travel reimbursement
Long‑term career prospect with a stable, growing organization

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📌 Director of Business Development (Alberta)
🏢 Wagonmaster Group
📍 Alberta