The role

Based in Toronto (or remote anywhere in Canada ), you'll own our fashion product's go-to-market: from positioning and pipeline to community growth and paid conversion. This is a hands-on senior role. You'll build the marketing engine, run it, and report directly to the founder.

What you'll do
Build and run the full-funnel marketing plan for our fashion product, covering independent designers, e-commerce brands, fashion houses, and agencies
Run inbound: SEO, content, email nurture, webinars, and lead magnets that fill the pipeline
Run outbound: targeted outreach, LinkedIn and email sequences, and partnerships with fashion schools, councils, and creators
Set up and manage HubSpot (or equivalent): CRM, lead scoring, workflows, and reporting
Own positioning, messaging, and launch plans for current product tiers and AI features
Work with the content writer to turn editorial output into demand
Track CAC, conversion, and funnel metrics, and report on what's working

What we're looking for
5+ years in B2B marketing, with 2+ years marketing a SaaS product




Proven experience in both inbound and outbound marketing
Hands-on with HubSpot (or Salesforce, Apollo, Lemlist, or similar) and analytics tools like GA4
Track record of owning pipeline or sign-up targets, and showing the numbers
Strong written communication and comfort making decisions without a big team behind you
Ability to explain AI-powered products clearly to non-technical buyers

Nice to have
Experience in the fashion, apparel, or creative industry, or at a fashion-tech startup
Early-stage or 0-to-1 go-to-market experience
Community-led growth or creator marketing experience
Paid acquisition (LinkedIn, Meta, Google) experience
Own marketing for a current product in a market with no transparent leader
Work at the intersection of fashion and frontier AI
Hybrid in Toronto, or fully remote anywhere in Canada or the US, in a culture built on curiosity and learning

📌 Senior Marketing Manager Toronto
🏢 OphoTech
📍 Toronto