Transform advisor engagement with Sun Life as the Director of Distribution Channel Marketing in a hybrid work setting. Lead impactful marketing initiatives that prioritize client acquisition and advisor experience.

In this pivotal role, you will orchestrate a comprehensive marketing strategy that spans wealth and insurance sectors. Reporting to the Assistant Vice-President, you’ll shape integrated strategies to enhance advisor relationships and drive sales growth. Your leadership will influence senior stakeholders, guide multifunctional projects, and connect marketing efforts to measurable success.

Key Responsibilities:
• Establish an integrated advisor marketing strategy across channels
• Collaborate with senior leaders on resource allocation and priorities
• Develop marketing plans that enhance advisor capability and engagement




• Oversee educational programs and advisor enablement events
• Measure marketing impact on sales performance and client satisfaction

Requirements:
• 10+ years in financial services marketing or channel strategy
• 5+ years leading teams in marketing or enablement
• Experience in integrated marketing within financial services
• Proficient in performance measurement and campaign strategy
• Bilingual in English and French for specific locations

Lead effective advisor enablement and enhance client acquisition through innovative marketing strategies at Sun Life.
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📌 Director of Advisor Marketing at Sun Life (Quebec City)
🏢 Sun Life
📍 Quebec City