On behalf of Spring Creek Quail Farms, we are seeking an experienced Sales Manager to join their growing team.
About Spring Creek Quail Farms Spring Creek Quail Farms is a growing, process-driven sales organization supplying grocery retailers, distributors, and foodservice customers across Canada and the United States.
We have built a strong foundation for growth, including a documented sales playbook, defined customer lifecycle, HubSpot CRM, account coverage model, and EOS operating system.
We are looking for an experienced Sales Manager to lead and develop our sales organization as we continue to grow.
About the Role The Sales Manager will lead our entire sales team, including Inside Sales Representatives, Sales Executives, and Account Management.
Reporting directly to the CEO/Owner, you will be accountable for the team's sales performance, pipeline, forecasting, development, and execution.
This is not a player-coach position. You will not carry your own book of business. Instead, your focus will be on building a high-performing sales team, developing people, improving sales processes, and ensuring the organization consistently hits its targets.
You will be responsible for: Setting clear expectations, targets, and accountability for the sales team
Coaching and developing sales representatives and account managers
Improving sales performance through data, process, and effective coaching
Managing the sales pipeline and forecasting through HubSpot
Ensuring consistent use of the company's sales process
Developing account strategies and improving customer retention and growth
Hiring, onboarding, developing, and retaining top sales talent
Working closely with the CEO on strategic accounts and sales priorities
Building the next level of sales infrastructure as the company grows
This role offers significant opportunity for advancement, with a potential path to Director of Sales as the organization continues to expand.
The Sales Team You Will Lead Inside Sales Representatives manage leads from initial contact through qualification in HubSpot. They also close independent retailers and smaller distributors and support store activation when larger chains approve Spring Creek as a supplier.
Sales Executives manage larger multi-location retail chains and broad-line distributors at the head-office level, taking qualified opportunities through to the first purchase order.
Account Management Account Management is responsible for retaining and growing key existing accounts through growth plans, promotional calendars, pricing analysis, business reviews, and ongoing relationship management.




The Sales Manager will oversee how these functions work together and ensure there are clear responsibilities and effective handoffs between roles.
Key Responsibilities Own the sales scorecard and quarterly priorities within the EOS framework
Establish clear goals and measurable expectations for each sales role
Monitor performance and ensure the team is consistently working toward its targets
Provide accurate sales forecasts and pipeline reporting to the CEO
Use HubSpot data and reporting to make informed decisions
Identify performance issues early and take appropriate action
Coaching & Development Conduct regular one-on-one coaching with sales team members
Work alongside the team during sales calls, buyer meetings, and account reviews
Prepare representatives before important calls and debrief afterward
Identify whether performance gaps are related to activity, account quality, sales skills, or process
Develop high-potential employees and create opportunities for internal advancement
Maintain a strong culture of accountability, coaching, and continuous improvement
Sales Process & CRM Management Ensure the team consistently follows the established sales process
Maintain accurate and up-to-date information in HubSpot
Ensure opportunities are in the appropriate stage and have clear next steps
Monitor funnel progression and time-in-stage
Improve handoffs between Inside Sales, Sales Executives, and Account Management
Help develop and improve the company's sales pipeline and lead-generation strategy
Work with marketing to improve lead quality and sales opportunities
Lead productive and engaging sales team meetings
Encourage knowledge sharing, role-play, skill development, and best-practice sharing
Help the team understand and communicate Spring Creek's customer value proposition
Work with the CEO to identify target accounts and strategic opportunities
Ensure sales resources and account coverage are aligned with business priorities
Have each sales representative develop and present annual and quarterly business plans
Talent Management Recruit and hire sales professionals as the organization grows
Lead onboarding and probationary reviews
Identify and develop high-performing employees
Address performance concerns early with clear expectations and coaching plans
Build a strong internal talent pipeline for future growth




Work with the CEO on compensation and incentive structures that support company objectives
Required Qualifications Minimum 5 years of sales experience in CPG, consumer products, food, or complex distribution sales
Experience selling to or through retail head offices, distributors, grocery chains, or other multi‑location customers
Proven experience directly managing a B2B sales team
Demonstrated ability to lead a team toward sales targets and measurable results
Experience developing, coaching, and retaining sales professionals
Strong understanding of structured sales processes and CRM systems
Comfortable managing performance through data, metrics, and accountability
Strong communication and leadership skills
Ability to have direct and respectful performance conversations
Highly organized with strong time-management and prioritization skills
Preferred Qualifications Experience working within EOS or a similar operating system
Experience in food, grocery, CPG, or perishable products
Experience working in both Canadian and U.S. markets
Experience leading a combination of inside sales, field sales, and account management
Hands‑on experience with HubSpot
Experience recruiting and onboarding sales professionals
Experience developing sales compensation and incentive programs
The Ideal Candidate You are an experienced sales leader who measures success by the success of your team.
You are:
A people leader, not simply a top-performing salesperson
Results-oriented and comfortable managing to measurable targets
A coach who enjoys developing people and improving performance
Process-driven and comfortable using CRM data to make decisions
Accountable and willing to address issues early
Strategic, with the ability to identify where the team should focus its time
Hands‑on, willing to work alongside your team rather than manage entirely from behind a desk
Candid and supportive, with the ability to give honest feedback while maintaining strong relationships
Consistent and organized, with strong follow‑through
Interested in helping build a growing sales organization and developing toward a future senior leadership opportunity
Base Salary: $100,000–$150,000 per year
Performance-based bonus opportunity
Full-time, on‑site position in Saint Anns, Ontario
Prospect for long‑term career advancement toward a Director of Sales role
Opportunity to have a significant impact on the growth and development of the sales organization
Final compensation will be based on the successful candidate's experience, qualifications, and overall fit for the position.

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