Take charge of omnichannel engagement strategy with BGBx. As the Vice President of Engagement Strategy, you will transform brand insights into impactful journeys across multiple platforms.BGBx seeks a strategic leader focused on connecting audience insights with effective engagement methods. In this senior role, you'll lead initiatives that span healthcare specialists, patients, and other stakeholders to ensure seamless interactions throughout the customer journey. Your expertise will help shape the future of engagement strategies in a complex healthcare landscape.Key Responsibilities:
Develop audience-centered omnichannel strategies for diverse healthcare stakeholders
Translate brand strategies into engaging customer journeys and activation roadmaps
Define interactions using content, media,



and CRM effectively
Analyze performance data to inform strategic decisions
Present solutions to senior clients and lead strategic discussionsRequirements:
10+ years in engagement or omnichannel strategy
Proven pharmaceutical or healthcare agency experience
Robust skills in client leadership and strategic storytelling
Deep understanding of patient and HCP journeys
Familiarity with compliance and privacy regulationsLead BGBx's engagement efforts, optimizing strategies to elevate healthcare communications.#J-18808-Ljbffr

📌 Senior Engagement Strategy Leader At Bgbx Hamilton (Canada)
🏢 BGBx
📍 Canada