On behalf of Spring Creek Quail Farms, we are seeking an experienced Sales Manager to join their growing team.

About Spring Creek Quail Farms

Spring Creek Quail Farms is a growing, process-driven sales organization supplying grocery retailers, distributors, and foodservice customers across Canada and the United States.

We have built a strong foundation for growth, including a documented sales playbook, defined customer lifecycle, HubSpot CRM, account coverage model, and EOS operating system.

We are looking for an experienced Sales Manager to lead and develop our sales organization as we continue to grow.

About the Role The Sales Manager will lead our entire sales team, including Inside Sales Representatives, Sales Executives, and Account Management.

Reporting directly to the CEO/Owner, you will be accountable for the team's sales performance, pipeline, forecasting, development, and execution.

This is not a player-coach position. You will not carry your own book of business. Instead, your focus will be on building a high-performing sales team, developing people, improving sales processes, and ensuring the organization consistently hits its targets.

You will be responsible for:

Setting clear expectations, targets, and accountability for the sales team

Coaching and developing sales representatives and account managers

Improving sales performance through data, process, and effective coaching

Managing the sales pipeline and forecasting through HubSpot

Ensuring consistent use of the company's sales process

Developing account strategies and improving customer retention and growth

Hiring, onboarding, developing, and retaining top sales talent

Working closely with the CEO on strategic accounts and sales priorities

Building the next level of sales infrastructure as the company grows

This role offers significant opportunity for advancement, with a potential path to Director of Sales as the organization continues to expand.

The Sales Team You Will Lead

Inside Sales Representatives manage leads from initial contact through qualification in HubSpot. They also close independent retailers and smaller distributors and support store activation when larger chains approve Spring Creek as a supplier.

Sales Executives manage larger multi-location retail chains and broad-line distributors at the head-office level, taking qualified opportunities through to the first purchase order.

Account Management

Account Management is responsible for retaining and growing key existing accounts through growth plans, promotional calendars, pricing analysis, business reviews, and ongoing relationship management.





The Sales Manager will oversee how these functions work together and ensure there are clear responsibilities and effective handoffs between roles.

Key Responsibilities

Own the sales scorecard and quarterly priorities within the EOS framework

Establish clear goals and measurable expectations for each sales role

Monitor performance and ensure the team is consistently working toward its targets

Provide accurate sales forecasts and pipeline reporting to the CEO

Use HubSpot data and reporting to make informed decisions

Identify performance issues early and take appropriate action

Coaching & Development

Conduct regular one-on-one coaching with sales team members

Work alongside the team during sales calls, buyer meetings, and account reviews

Prepare representatives before important calls and debrief afterward

Identify whether performance gaps are related to activity, account quality, sales skills, or process

Develop high-potential employees and create opportunities for internal advancement

Maintain a strong culture of accountability, coaching, and continuous improvement

Sales Process & CRM Management

Ensure the team consistently follows the established sales process

Maintain accurate and up-to-date information in HubSpot

Ensure opportunities are in the appropriate stage and have clear next steps

Monitor funnel progression and time-in-stage

Improve handoffs between Inside Sales, Sales Executives, and Account Management

Help develop and improve the company's sales pipeline and lead-generation strategy

Work with marketing to improve lead quality and sales opportunities

Lead productive and engaging sales team meetings

Encourage knowledge sharing, role-play, skill development, and best-practice sharing

Help the team understand and communicate Spring Creek's customer value proposition

Work with the CEO to identify target accounts and strategic opportunities

Ensure sales resources and account coverage are aligned with business priorities

Have each sales representative develop and present annual and quarterly business plans

Talent Management

Recruit and hire sales professionals as the organization grows

Lead onboarding and probationary reviews

Identify and develop high-performing employees

Address performance concerns early with clear expectations and coaching plans





Build a strong internal talent pipeline for future growth

Work with the CEO on compensation and incentive structures that support company objectives

Required Qualifications

Minimum 5 years of sales experience in CPG, consumer products, food, or complex distribution sales

Experience selling to or through retail head offices, distributors, grocery chains, or other multi‑location customers

Proven experience directly managing a B2B sales team

Demonstrated ability to lead a team toward sales targets and measurable results

Experience developing, coaching, and retaining sales professionals

Strong understanding of structured sales processes and CRM systems

Comfortable managing performance through data, metrics, and accountability

Strong communication and leadership skills

Ability to have direct and respectful performance conversations

Highly organized with strong time-management and prioritization skills

Preferred Qualifications

Experience working within EOS or a similar operating system

Experience in food, grocery, CPG, or perishable products

Experience working in both Canadian and U.S. markets

Experience leading a combination of inside sales, field sales, and account management

Hands‑on experience with HubSpot

Experience recruiting and onboarding sales professionals

Experience developing sales compensation and incentive programs The Ideal Candidate

You are an experienced sales leader who measures success by the success of your team.

You are

A people leader, not simply a top-performing salesperson

Results-oriented and comfortable managing to measurable targets A coach who enjoys developing people and improving performance

Process-driven and comfortable using CRM data to make decisions

Accountable and willing to address issues early

Strategic, with the ability to identify where the team should focus its time

Hands‑on, willing to work alongside your team rather than manage entirely from behind a desk

Candid and supportive, with the ability to give honest feedback while maintaining strong relationships

Consistent and organized, with robust follow‑through

Interested in helping build a growing sales organization and developing toward a future senior leadership opportunity

Base Salary: $100,000–$150,000 per year

Performance-based bonus opportunity

Full-time, on‑site position in Saint Anns, Ontario

Opportunity for long‑term career advancement toward a Director of Sales role

Opportunity to have a significant impact on the growth and development of the sales organization

Final compensation will be based on the successful candidate's experience, qualifications, and overall fit for the position.

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