Manulife is seeking an experienced go-to-market strategist to lead the Vitality portfolio in Canada. You will translate business priorities into actionable market activation plans, define audiences, messaging, channels, and success measures.
The role requires collaboration across Sales, Marketing, Product, and Operations to deliver integrated plans and monitor outcomes. With 5+ years in GTM or related commercial roles and a university degree, you’ll influence multiple teams in a matrixed
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📌 Go-to-Market Strategy Lead (Nova Scotia)
🏢 Manulife
📍 Nova Scotia
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