Elevate your career as a Senior Data Scientist with Dentsu Media in Toronto. Focus on developing mixed marketing models and leveraging advanced analytics for impactful decision-making.Join Dentsu Media's cross-functional team, where your expertise in marketing mix modeling and data analysis will enhance client strategies. This role requires proficiency in statistical modeling, solid communication skills, and a solid understanding of advanced analytics concepts. Be ready to engage with various data sources and automate data processes for improved efficiency.Key Responsibilities:
Collaborate on statistical and econometric model design
Develop and validate Marketing Mix Models for effectiveness
Perform detailed ROI and budget optimization analyses




Utilize tools such as Google Meridian and Meta Robyn
Conduct various statistical techniques including regression and machine learningRequirements:
5 years experience in marketing mix modeling
Proficient in SQL, Python, and R
Robust understanding of regression analysis and causal inference
Familiarity with data visualization tools like Tableau
Excellent communication of technical findingsLead the development of data-driven marketing solutions that empower clients at Dentsu Media.#J-18808-Ljbffr

📌 Senior Data Scientist At Dentsu Media Toronto (Canada)
🏢 dentsu
📍 Canada