Drive strategic shopper marketing efforts at PepsiCo Foods Canada as a key leader in Mississauga. Focus on executing omnichannel strategies that enhance brand engagement.
As the Shopper Marketing Leader, you'll be pivotal in creating and implementing effective growth plans tailored for key retail partners. Collaborate closely with various teams to align strategies and share insights that facilitate successful marketing outcomes. This role thrives on your ability to develop relationships while managing multiple projects in a hybrid setting.
Key Responsibilities
Design omni-channel programming for major retail customers
Execute retail media and e-grocery initiatives
Collaborate with internal and global shopper teams
Support business planning through marketing integration
Oversee Shopper marketing budget management
Requirements:
Bachelor's Degree required
Minimum 2 years of marketing experience
Solid track record in consumer-centric growth
Excellent analytical and collaboration skills
Ability to manage ambiguity in project timelines
Leverage your expertise in shopper marketing to create results-driven strategies for PepsiCo's beloved brands.