Drive e-commerce excellence as a Growth Marketing Director at DAVIDsTEA in Montreal. Focus on site conversion, demand capture, and lifecycle marketing to enhance our customers’ experiences. As a Growth Marketing Director, you will oversee the site experience, optimize product detail pages, and ensure seamless checkout flows.
Your role involves running structured A/B testing, managing paid media budgets, and building retention strategies like the Frequent Steepers program. You'll mentor a small team while crafting a best-in-class marketing operation that prioritizes data-driven results. Key Responsibilities:
Optimize site experience and checkout flow end-to-end
Build and oversee A/B and multivariate testing
Manage relationships with paid media agencies
Design retention and loyalty marketing strategies
Create operational playbooks for channel tactics Requirements:
7+ years in growth or digital marketing
Proven experience with significant media budgets
Robust skills in SEO, email, and lifecycle marketing
Comfort in analyzing data and dashboards
Experience managing multiple projects simultaneously Bring your passion for growth marketing and expertise in digital strategies to elevate DAVIDsTEA’s customer engagement.
📌 Growth Marketing Director At Davidstea Laval
🏢 Motion
📍 Laval
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