Shape the future of healthcare with Point Click Care as a Marketing Automation Architect. This pivotal role focuses on Adobe Marketo Engage strategy and technical direction for marketing operations.At Point Click Care, the Marketing Automation Architect will lead the vision for marketing automation, collaborating across teams like Sales Operations and Analytics. Your expertise in Adobe Marketo Engage will directly influence customer engagement strategies, ensuring data-driven success. This position is essential in building a scalable and sustainable marketing technology setting.Key Responsibilities:
Shape technical vision and roadmap for marketing automation
Design journey-based marketing programs and automation solutions
Optimize Marketo/Salesforce integration and data integrity
Manage lead scoring models to improve pipeline performance
Mentor Marketing Operations team on best practicesRequirements:
8+ years administering Adobe Marketo Engage in B2 B environments
Expertise in lifecycle marketing strategies and lead scoring frameworks
Proven experience with Salesforce and Mar Tech integrations
Robust analytical skills and communication abilities
Adobe Marketo Engage Certified Expert certification preferredUtilize your marketing automation expertise to drive impactful engagement strategies at Point Click Care.#J-18808-Ljbffr