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DAVIdsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on creative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

About the role
We are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.

Responsibilities
Site and conversion:

Own site experience, PDP optimization and checkout flow end-to-end

Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV

Optimize conversion and ensure site search and tracking perform reliably

Demand capture:

Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets

Ensure accurate media tracking and attribution across paid channels and our performance marketing partner

Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend

Own SEO and monitor and experiment with AEO, to optimize for both

Lifecycle and retention:





Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and execute

Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement

Mentor and manage a small team of marketing specialists/analysts

So are YOU our next Growth Marketing Director?

Requirements

7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC

Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets

Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting

Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action

Experience running structured A/B and multivariate tests

Strong project management skills — able to juggle multiple campaigns and cross-functional stakeholders at once

Thrives in a fast-paced, dynamic environment

A bias toward action and iteration over perfection

Bonus: experience with marketplaces (Amazon, Walmart), performance-based affiliate/influencer programs, or loyalty programs

Location: Montreal or remote in Canada, with ability to travel

Sound good? Then join us in our mission of making the world smile— one cup at a time.

DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Please let us know if you require accommodation during the recruitment process.

Insurance

Paid holidays

Life insurance

Insurance of medical and paramedical expenses

Sick leave

Employee Assistance Program (EAP)

Free parking

Recognition of years of service

Long Term Disability Insurance

Hours per Week: 40
Shift: Day
Schedule: Full-Time
The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.

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📌 Customer Engagement Strategy Manager (Quebec City)
🏢 Reitmans (Canada) Ltée/Ltd
📍 Quebec City