Regional Sales Director, Full Portfolio - Canada
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Regional Sales Director, Full Portfolio - Canada City: Country/Region: United States State: Business Area: Department: Sales, Canada Employment Type: Full time
Title: Regional Sales Director, AMBU Full Portfolio
(Respiratory, Urology, ENT, Anesthesia and Patient Monitoring )
Reports To: National Director of Sales - CANADA
Travel: ~70% (includes overnight and air travel)
The Regional Sales Director (RSD) will lead a multi-specialty team consisting of Respiratory, Urology, ENT, Anesthesia and Patient Monitoring to drive growth and adoption of Ambu’s complete endoscopy ecosystem and Anesthesia/PM products within hospitals, EMS and integrated health systems. Working closely with the NSD develop and implement the regional strategy, manage performance, and executive-level hospital relationships. Lead, coach, and develop a high-performing, multi-specialty sales organization to achieve regional revenue, margin, and market share goals.
Develop and execute regional business plans aligned with national priorities and corporate objectives.
Foster a culture of collaboration, accountability, and performance excellence.
Serve as the regional owner for hospital systems, corporate initiatives, and key strategic accounts.
Conduct regular field coaching (minimum 2-3 rides per quarter per team member) with documented feedback. Complete Field Coaching Report template.
Assist with Recruiting, developing,



and retaining top talent, with focus on engagement, succession planning, and leadership readiness.
Work with the NSD to Retain top talent and partner with HR to address performance issues in a timely manner.
Recognize performance while holding team members accountable to Ambu standards and values.
Sales Execution & Business Management
Drive pipeline visibility, forecasting accuracy, and performance analytics through Salesforce.
Lead Quarterly Business Reviews (QBRs) and regular performance reviews with actionable insights.
Own executive-level relationships with hospital leadership, physicians, supply chain, value analysis, infection prevention, SPD, BioMed, and risk management.
Ensure Ambu is positioned as a trusted, long-term partner delivering measurable clinical and economic value.
Deliver accurate forecasts, pipeline updates, and performance reports on time.
Maintain data integrity in Salesforce and related business systems.
Hold team accountable to all performance metrics; 70%+ overnight travel to visit with Sales Representatives, Distributors/Dealers, Prospects, Customers, and attend Ambu regional, corporate, and National Meetings to assist in sales generation





Partner with Marketing, Health Economics, Training and Sales Enablement, Finance, and HR to accelerate adoption and execution.
Leverage clinical and economic data to support conversions, trials, and executive discussions.
Performance Measures
Achievement of regional sales quota and market share growth across all franchises.
Expansion of Ambu’s ecosystem footprint within hospitals and integrated delivery networks.
Forecast accuracy, pipeline health, and CRM discipline.
Quality and consistency of coaching and talent development.
Demonstrated collaboration, ethical leadership, and adherence to Ambu values and policies.
5+ years of sales experience, preferably in medical technology and in hospital environments; 3+ years leading a sales team is preferred

- Previous sales management experience, preferred
- Strong understanding of hospital purchasing, contracting, and value analysis processes.
- Bachelor’s degree required; MBA preferred.
- Proficiency with Salesforce and standard business analytics tools.
- Process a Passport
- English a must and French Language, preferred but not mandatory

Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals.

📌 District Sales Manager - full-time (Canada)
🏢 AMBU A/S
📍 Canada