Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowdfunding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide. We put our brand behind every product and guarantee quality and ethical sourcing.

In 2025 alone, our sales exceeded $65M CAD. We are looking for a Sales Strategy & Enablement Lead who can take what great selling looks like here, sharpen it, scale it, and keep evolving it as we grow. You can listen to a call and immediately hear what landed, what didn't, and what should change. You can rewrite the deck, sharpen the talk track, rethink the follow-up, coach the AE, and then look at the data to see whether it worked.

Your impact will show up in the performance of the entire Partnerships team.

Your closest business partner will be our Sales Manager, who owns day-to-day team leadership and performance. You’ll also work closely with RevOps, Marketing, Data, and teams across Makeship.

You’ll be in sales calls. You’ll test ideas. Someone with exceptional EQ, strong instincts, competitive energy, and a genuine understanding of how language, trust, relationships, and timing influence a sale.

You may be a top-performing AE, a sales strategy or enablement lead, or the person other sellers naturally come to when they need help closing something difficult. You may have built playbooks, mentored teammates, or moved into sales leadership.

Selling to Creators is not traditional B2B sales. Relationships are built through Instagram, Discord, YouTube, calls, DMs, and communities as often as they are through formal meetings.

or, come from another fast-moving, relationship-led environment where you’ve learned how to sell without hiding behind a rigid corporate playbook.

Sales Storytelling & Methodology:

Turn Makeship’s value proposition, results, capabilities, and differentiators into a clear, memorable sales story.

Personally develop and improve sales decks, talk tracks, discovery frameworks, pitch approaches, objection handling, nurture messaging, follow-up strategies, and playbooks.

Help AEs and AMs understand not just what to say, but why it works and how to adapt the story to the Creator in front of them.

Build a methodology flexible enough for emerging Creators, established Creators,



and different Creator verticals.

Adapt our approach as Makeship launches recent products, enters new Creator verticals, or tests new ways of working with Creators.

Coaching & Enablement:

Work directly with AEs through live coaching, call reviews, workshops, pitch development, and ongoing feedback.

Own our sales enablement program, including onboarding, recurring training, playbooks, workshops, and certification.

Partner closely with the Sales Manager so the methodology becomes part of ongoing team coaching. Help us sell beyond the first drop in the Creator's best interest.

Build frameworks that help AMs move from “we need another launch” to thoughtful Creator growth planning.

Help define how teams should think about timing, product progression, Creator milestones, fan moments, tentpoles, and larger programs.

Develop the questions, planning tools, and storytelling that help AMs build strategic roadmaps with Creators.

Turn competitive insight into better discovery, positioning, talk tracks, objection handling, and sales plays.

Help build a team that knows how to assess the landscape in real time rather than relying on a static battlecard.

Testing, Data & Continuous Improvement:

Use funnel and performance data to understand what’s improving, where momentum is breaking down, and what to test next.

Track signals including win rate, conversion, sales-cycle length, speed to first launch, repeat launches, expansion, and other measures of sales effectiveness.

Work with RevOps and Data to define the reporting and insights you need.

Revenue Operations & Marketing Partnership:

Know what great selling needs, then help the right teams build it.

Partner with RevOps on the sequences, workflows, CRM support, alerts, and tools that reinforce the sales methodology.

Bring forward new sales technology when you believe it can make the team more effective.

Partner with Marketing so Creator-facing content reinforces the same story our team is telling in the field.





Identify the content and assets the sales team needs — from proof points and case studies to videos and Creator education — and work with Marketing to bring them to life.

7+ years of sales experience, including significant time in a quota-carrying role, with strong live selling instincts and a track record of building trust fast, uncovering motivation, and adapting quickly.

- Evidence that you've made other sellers better through mentoring, coaching, sales leadership, or enablement.
- The ability to turn a complex value proposition into a simple, memorable story, and to build the practical tools that help others tell it, such as talk tracks, pitch decks, discovery frameworks, objection handling, and follow-up strategies.
- Comfort interpreting sales funnel data and working in CRM and sales technology (ideally HubSpot) to improve performance.
- Bonus

Experience selling to Creators, influencers, talent, communities, or other non-traditional business owners.

Experience in the Creator economy, gaming, merchandise, crowdfunding, fandom-led commerce, or another community-driven industry.

Experience adapting your sales approach across audience segments and verticals, from informal, relationship-led conversations to larger strategic accounts.

Previous experience as a sales leader, or building and evolving a sales enablement program in a high-growth startup.

Confidence speaking to groups, facilitating workshops, or representing a company externally.

Work remotely anywhere in Canada and/or access any of our hubs

- Health and dental benefits from day 1
- 4 weeks of paid vacation (including paid time off on your birthday)
- An additional 1 week of paid time off during the winter holidays
- Virtual & In-Person Social Events
- 500 Pre-Tax Annual Health & Wellness Allowance
- $400 Pre-Tax Home Office Setup Allowance
- $65 Pre-Tax Monthly Phone Allowance
- Maternity and Parental Leave Top-Up Program
- Salary Band: $90-100K CAD base salary per annum, plus a variable of $30-40K CAD, for an OTE of $120-140K CAD. AI Use Disclosure: As part of our hiring process, we may use AI-powered tools to support tasks such as application screening and note-taking. These tools are used to assist our team, and all hiring decisions are made by humans.

We are passionate about building an equitable and inclusive culture for our unique and diverse team of employees which makes us Makeship. As an equal-opportunity employer, we value and embrace everyone's opinions and differences, and actively seek new Makeshippers who will work respectfully with our team, propelling our company and the community forward.

📌 Sales Lead - Remote (Ottawa)
🏢 Makeship
📍 Ottawa