Lead the charge in customer engagement as a Senior Manager with Fairstone Bank. Your insights will drive credit card usage and boost portfolio revenue through targeted strategies.
Reporting to the Director of Engagement and Revenue Generation, this senior role focuses on enhancing customer activation, usage, and retention for major retail credit card holders. You will collaborate with Marketing, Analytics, and Operations to implement initiatives that leverage analytics and AI tools for optimal engagement. Your expertise will turn portfolio insights into compelling customer engagement programs.
Key Responsibilities:
• Develop customer engagement strategies across various segments
• Execute targeted campaigns to enhance card usage and retention
• Analyze portfolio data for actionable insights and optimization
• Collaborate with cross-functional teams to align engagement efforts
• Monitor trends and recommend strategies for revenue growth
Requirements:
• 5+ years in customer engagement and campaign strategy
• Robust understanding of credit card economics
• Expertise in analytics and performance measurement
• Proven ability to manage multiple projects effectively
• Excellent communication skills, both written and spoken
Drive impactful engagement initiatives and revenue growth for Fairstone's credit card offerings.
#J-18808-Ljbffr