Elevate your career in Canada’s mortgage finance sector as a Senior Manager of Marketing Automation. This role blends strategic leadership with hands-on execution focusing on advanced email marketing for B2 B and B2 C audiences.The Senior Manager will collaborate with marketing leaders to devise an enterprise-wide strategy and optimize the Mar Tech stack. Essential skills include journey orchestration, data analysis, and regulatory compliance. You will also mentor marketing automation specialists and define complex automation solutions to improve customer engagement and marketing efficiency.Key Responsibilities:
Lead campaign design and multi-channel automation journeys
Define advanced segmentation and agile content strategies




Oversee automation reporting frameworks for actionable insights
Ensure platform stability and marketing cloud health
Establish QA protocols and standardized processesRequirements:
7+ years in email marketing and marketing automation
Proficient in Salesforce Marketing Cloud applications
Experience with SQL, AMPscript, and email compliance
Robust analytical and project management skills
Knowledge of CASL and financial service marketing principlesBecome a pivotal leader in marketing automation and customer communication strategies.#J-18808-Ljbffr

📌 Strategic Senior Manager Marketing Automation Toronto
🏢 MCAP
📍 Toronto