About Us

Plan Over Mood is a fitness app built for women. We help our community stay consistent, feel strong, and reach their goals — and our social media is a core part of how we show up for them every day. We're a small, growing team and we're looking for a Social Media Manager to take the lead on our presence across platforms.

The Role

This is a strategic and execution-focused role. You'll take on our social media presence across Instagram, TikTok, Facebook, X, and Threads — building and managing the content calendar, writing copy, directing our creative team, engaging with our community, and reporting on what's working. You'll work closely with our graphic designer and content researcher, acting as the hub that connects strategy, content, and community.

What You'll Take On

Strategy & Planning

- Build and manage the monthly content calendar across all platforms
- Set platform-specific goals and report on performance regularly
- Brief our graphic designer on what to create and why — translating brand vision into actionable creative direction
- Identify trending content and post inspiration across platforms and share with the creative team
- Conduct ongoing competitor and trend research to keep our content sharp and relevant

Content & Copy

- Write captions and copy for all platforms in collaboration with our designer
- Repurpose long-form content (YouTube, newsletters) across platforms
- Develop recurring content series and formats that build audience habits
- Coordinate with our in-house researcher to turn health and wellness content into engaging social posts

Community Management

- Manage DMs across Instagram, TikTok, X, and Threads
- Engage with our community in comments and on other accounts
- Run the Instagram broadcast channel
- Post and manage Instagram Stories (polls, reposts, UGC, etc.)




- Monitor brand mentions and tags across platforms
- Identify user-generated content for reposting and relationship building

Platform-Specific

- Instagram — full management including stories, broadcast channel, DMs, and engagement
- TikTok — DMs, engagement, trend research
- Facebook — repurpose Reels and posts, captions, community engagement
- X / Threads — posting, turning newsletters into threads (with writer support), DMs and replies

What We're Looking For

- 2–4 years of experience in social media management, ideally in the fitness, wellness, or lifestyle space
- Strong understanding of what performs on Instagram and TikTok specifically
- Excellent written communication — you write copy that sounds human, not corporate or AI-generated
- Experience briefing or directing a creative team is a solid asset
- Data-literate — comfortable pulling insights from platform analytics and adjusting strategy accordingly
- Highly organized and self-directed; able to manage multiple platforms without dropping the ball
- Genuine interest in fitness and women's wellness — you understand the space because you're in it
- Must be available during Eastern Time Zone business hours

What It's Like to Work With Us

- Small, collaborative team — your voice matters and your ideas will be heard
- You'll work closely with an experienced graphic designer and a dedicated health and wellness researcher
- We have an established brand identity and tone — you're not starting from scratch
- Room to grow as we expand platforms and scale the brand
- Flexible and remote

How to Apply

Send your resume, links to social accounts or brands you've managed, and a short note on why this role is a fit to [email protected]. We'd love to see your work before we chat.

Pay: $20.00-$30.00 per hour

Expected hours: 25.0 – 37.0 per week

Benefits

- Casual dress
- Work from home

Work Location: Remote

📌 Social Media Manager (Canada)
🏢 'Plan Over Mood' (Fitness App)
📍 Canada