Product Marketing Lead (Go-To-Market, Technology) (Canada)

Product Marketing Lead (Go-To-Market, Technology) (Canada)

18 Oct
|
Wishpond Partnership
|
Canada

18 Oct

Wishpond Partnership

Canada

ai is looking for a Director of Go-to-Market (GTM) to lead and scale our global GTM strategy. This is a high-impact leadership role responsible for driving how our product is positioned, launched, and adopted across the entire customer lifecycle.

This fully remote role can be based anywhere globally, with a preference for candidates who can work within or overlap with Pacific Time hours.

You will own an end-to-end GTM strategy and execution across our product portfolio, working closely with Product, Marketing, Sales, and Customer Success. Your mandate is to ensure our products are clearly positioned, successfully launched, and to drive measurable revenue and customer impact. Own and lead all go-to-market strategy and execution for SalesCloser.Work closely with Sales to enable success through playbooks, talk tracks, training, and competitive insights

Collaborate with Marketing to ensure campaigns, messaging, and content align with product value and target segments

Analyze market trends, customer insights, and competitive landscape to inform strategy and identify opportunities

Define, track, and optimize GTM performance metrics, including adoption, pipeline impact, and revenue contribution

Develop strong relationships with internal stakeholders, partners, and key customers

Drive continuous improvement in how we bring products to market

7 to 10 years of experience in GTM, product marketing, revenue strategy, or a related field, ideally in B2B SaaS

- Strong understanding of SaaS sales cycles, customer journeys, and both product-led and sales-led growth models




- Expertise in positioning, messaging, segmentation, and translating product capabilities into customer value
- Experience working closely with Product, Sales, Marketing, and Customer Success teams
- Strong analytical skills with the ability to use data to drive decisions
- Experience in market research and competitive analysis
- Fluent in English (spoken and written). Knowledge of a second language is considered an asset.

Due to the nature of this role, we may verify backgrounds, including conducting employment references, criminal record checks, and credit checks.

Comprehensive training program and regular performance reviews to facilitate your success

Outstanding referral programs with incentives and bonuses

A close-knit operation with amazing growth opportunities for your personal development

Corporate headquarters in beautiful Vancouver, British Columbia, Canada

SalesCloser is an advanced conversational AI platform that acts as a virtual sales agent, delivering personalized sales calls, demos, and follow-ups in real time across multiple languages. The platform enables businesses to automate and scale their sales operations, improving efficiency, reducing hiring costs, and driving higher conversion rates.

Powered by advanced AI technology and a growing portfolio of patent applications, SalesCloser delivers a scalable, high-margin solution that redefines how companies engage with buyers and customers across a range of business interactions.

For more information, visit the SalesCloser website at:

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📌 Product Marketing Lead (Go-To-Market, Technology) (Canada)
🏢 Wishpond Partnership
📍 Canada

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