Reporting to the eCommerce Manager, the Email & Loyalty Marketing Specialist will be a brand ambassador and are responsible for email & loyalty marketing as part of a wider digital marketing strategy. They will focus on email acquisition/retention, build & manage email lists & segments, analysing and optimizing emails for conversion and sales. They will help develop and communicate ideas that inspire, inform and captivate new and existing consumers.
Work closely with marketing team to deliver compelling email communications for various audiences in Emarsys marketing platform
Work with email marketing Emarsys strategists to create and improve email campaigns, webforms & brand email templates
Focus on customer metrics for Ren's Rewards members, including the VIP tier, to drive loyalty to the brand through our email marketing program
Develop strong email tactics to execute for lapsed customers, to encourage them back as shoppers with Ren's
Champion the Referral Program, to meet referrals and referral purchase targets from our customer base, including a consumer and groomer program
Daily monitoring of campaign and delivery performance
Weekly reports to Marketing Manager, results on open rates, click rates
Measure results and optimize campaigns and workflows based on Emarsys analytics data
Using KPI's and measurable metrics create segmentation strategies, A/B testing of subject lines, and content to drive higher open & click rates
Report,
track and analyze campaign performance proving success in strategies and ROI.
Work closely with Customer Service Representatives to ensure all email complaints/concerns/unsubscribes are addressed in a timely manner
Stay current on email marketing best practices and utilize those findings to improve
Maintains technical knowledge by attending workshops, reviewing current trends and keeps up to date with latest email/ loyalty marketing & digital trends etc.
Must have 3-5 years' qualified experience working as an Email Marketing Specialist
Post-Secondary Degree or Diploma in a Marketing or related field
Experience with coding language HTML, ESL is required.
Experience with analysing data
Understanding of CRM systems
Strong communication, copy writing, editing and content management skills
Understanding of marketing fundamentals and its application to multi-channel marketing for retail environments
At Ren's Pets, we celebrate diversity and inclusion and are looking for unique and talented individuals to join our team. Ren's Pets welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Job Types: Full-time, Permanent
Dental care
Disability insurance
Employee assistance program
Life insurance
Flexible language requirement:
~ French not required