Area Sales Manager - Michigan

SPAX® | Remote - Must Reside in Michigan

Win Market Share. We are seeking a driven sales professional who understands the building materials industry and knows how to grow business through lumberyards, building material dealers, distributors, and professional contractors.

The Area Sales Manager plays a critical role in expanding SPAX® market share across Michigan's professional construction channels. This position is responsible for developing new business, strengthening distribution partnerships, increasing contractor adoption, and growing SPAX's presence within lumberyards, building material dealers, distributors, and professional construction markets.

Success in this role directly impacts revenue growth, customer relationships, brand awareness, and the long‑term strength of the SPAX® brand throughout Michigan.

As Area Sales Manager, you will own the growth, development, and execution of SPAX's market strategy throughout Michigan.

Build strong partnerships with lumberyards, building material dealers, distributors, and contractors

Increase product adoption through jobsite demonstrations, product training, and dealer engagement events

Expand SPAX® brand presence within independent lumberyards, STAFDA distributors, building product distributors, and professional contractor channels

Identify market opportunities and translate insights into actionable growth strategies

Strengthen SPAX® competitive positioning through product advocacy and customer engagement

Provide market intelligence to Sales Leadership, Marketing, Product Management, and Operations teams

Sales Growth & Channel Expansion

Developing and executing a territory growth strategy aligned with company sales objectives

Identifying and pursuing new dealer, distributor, and contractor opportunities

Growing sales and increasing product penetration across assigned markets

Converting contractors and end users through product demonstrations, training, and field engagement

Supporting distributor and dealer partners with sales enablement, product education, and field support

Building long‑term relationships with owners, branch managers, outside sales representatives, and counter teams

Field Activation & Product Advocacy

Conduct jobsite demonstrations and product training sessions

Communicate product performance advantages and installation benefits

Support regional promotions, product launches, and marketing initiatives

Participate in trade shows, industry events,



and contractor engagement activities

Market Intelligence & Business Insight

You Will Help Shape Our Growth Strategy By

Providing feedback on pricing, competitive activity, product needs, and market trends

Analyzing territory performance and identifying opportunities to improve market penetration

Sharing customer and market insights with cross‑functional teams

Collaborating with Sales, Marketing, Product Management, and Operations to refine strategies and improve execution

Maintain accurate CRM data, including pipeline activity, customer engagement, and forecasting

Deliver regular updates on territory performance, growth initiatives, and market opportunities

Support company initiatives that strengthen channel partnerships and drive long‑term growth

5+ years of outside sales, territory management, market development, or business development experience

Proven success developing new business and growing existing accounts

Strong relationship‑building, communication, and presentation skills

Experience using CRM systems for pipeline management and forecasting

Ability to travel extensively throughout the assigned territory

High school diploma or GED required

Experience selling building materials, construction products, fasteners, specialty building products, or industrial distribution products

Direct experience calling on independent lumberyards, building material dealers, STAFDA distributors, roofing distributors, or professional contractors

Demonstrated success growing sales through dealer and distributor networks

Experience developing relationships with owners, branch managers, purchasing teams, and outside sales teams

Existing relationships with Michigan lumberyards, building material dealers, building product distributors, or contractor networks are highly valued

Experience conducting product demonstrations, contractor training, or jobsite education

Associate or bachelor's degree in Business, Marketing, or a related field preferred

Strong territory management and field sales execution skills

Strong relationship‑building skills with dealers, distributors, and contractors





Ability to analyze territory performance and identify growth opportunities

Proficiency with CRM systems, pipeline management, and forecasting

Ability to collaborate effectively across Sales, Marketing, Product Management, and Operations

This is a remote, field-based position covering the entire state of Michigan. This position requires regular travel throughout the territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations are approximately 60-75%.

US, we create opportunity through growth-for the people who build, the teams who support them, and the communities we serve.

Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on every day.

In Service to Others - We put teammates, customers, and communities first.

Be Positive - We bring energy and optimism to every challenge.

Free employee medical, dental, and vision insurance beginning after 30 days

Join SPAX® and help shape the future of professional construction fastening solutions throughout Michigan.

5+ years of field sales, market development, or business development

Experience within building materials, construction supply, fasteners, or industrial distribution strongly preferred

Experience working with Lumberyards, STAFDA, building product distributors, or professional contractor channels preferred

Proven ability to grow territories, win competitive business, and expand market share

Associate or bachelor’s degree in Business, Marketing, or related field preferred

High school diploma or GED required

Strong territory management and field sales execution skills

Ability to develop new business and grow existing accounts

Solid relationship‑building skills with dealers, distributors, and contractors

Understanding of Lumberyard, STAFDA, Building product distributors, and professional building material channels preferred

Ability to conduct product demonstrations and jobsite training

Ability to analyze territory performance and identify growth opportunities

Proficiency in CRM systems, pipeline management, and forecasting

Ability to collaborate effectively with Sales, Marketing, Product Management, and Operations

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

#

📌 Regional Sales Manager - Remote H/F (Ottawa)
🏢 Altenloh, Brinck US, Inc.
📍 Ottawa