Toromont Cat is looking for an experienced and motivated Machine Sales Representative to support business development and customer relationships in the Ottawa region. The ideal candidate will have a solid background in heavy construction and/or equipment sales and a proven ability to build long-term customer partnerships in a highly competitive market.

Full Time, Permanent

It represents just one part of our total rewards package, and additional performance‑based bonuses or other elements may also apply.

As a Machine Sales Representative, YOU will experience:

Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success

Competitive total rewards including: wages, benefits, and premiums (as eligible)

An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

Develop and maintain strong relationships with customers in the heavy construction and equipment markets, identify new business opportunities and grow market share within the assigned territory.

Promote, demonstrate, and sell equipment and related solutions to contractors and key accounts.

Prepare and present quotations, proposals, and sales presentations.

Manage the full sales cycle, from lead generation through to closing.

Maintain accurate sales forecasts, customer records, and activity reports.

Coordinate with internal teams (service, parts, operations)



to ensure customer satisfaction.

Stay informed on market trends, competitor activity, and customer needs.

Minimum 3–5 years of outside sales experience, preferably in heavy construction and/or equipment sales.

Strong understanding of construction markets, contractors, and jobsite requirements.

Proven track record of meeting or exceeding sales targets.

Bilingual in English and French (spoken and written) preferred.

Customer-focused mindset with a consultative sales approach.

Proficient with CRM systems and Microsoft Office tools.

Competitive compensation package, vehicle allowance, benefits and retirement savings program and opportunities for professional growth and advancement.

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar,Toromont Cat takes care of our employees who take care of our customers! Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates;

📌 In-Store Sales Representative (Full-Time) (Ottawa)
🏢 TCAT Div of Toromont Industries
📍 Ottawa