It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond.

Monthly work from home stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)

Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding

Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays

Personal development fund for courses, books, conferences, and material

The annual international team-building trip, quarterly and monthly online get-togethers

As a fully remote company, with work-life balance at its core, you'll enjoy flexible schedules

An international team that loves to have fun at work and works hard together to accomplish shared goals

Storyblok is hiring a Marketing Automation Manager to own the top of funnel systems and the campaigns that run through them: Pardot, the forms on the Storyblok website, list uploads, Clay, and the nurture programs, sequences and webinar flows built in Pardot. The role sends the campaigns, loads the lists and builds the forms day to day, and turns that repeat work into templates and automations so more of the week goes to lead scoring, routing, data quality and reporting. Sitting within Revenue Operations, this role works across Demand Generation, Events, Content, Partner Marketing, Sales Development, Sales Operations and Analytics, in a lean data team where the person pulls their own numbers and builds their own reports.

Build and run the nurture programs in Engagement Studio (welcome, post webinar, gated content, re-engagement), each by segment and lifecycle stage, and rebuild them as results come in.

Build form handlers, autoresponders and landing page forms on the Storyblok website.

Load lead lists from events, content syndication and paid social with the right campaign, source and consent,



and run the request board: intake, SLA, QA before launch.

Test subject lines, send times and content on every sequence, and personalise by segment, industry and stage.

Marketing systems and integrations

Administer Pardot and its Salesforce sync: users, connectors, field mapping, campaign member status.

Own the links between Pardot, Salesforce, the website, Zuddl, Knak, Meta and Google Ads, and keep them documented.

Run Clay: enrichment waterfalls, list building, and the signal tables that feed BDR routing.

Evaluate, buy and renew the marketing tools.

Own lifecycle stages (MQL, SAL, SQL) and the handoff rules to BDRs and AEs.

Bring self serve signups and product usage into scoring and lifecycle, so PLG and enterprise leads run through 1 flow.

Data quality and reporting

Own the sync between the warehouse, Pardot and Salesforce in both directions: enrichment and usage in, campaign results out.

Keep the database clean: dedupe, normalise country, industry and title, suppression lists, GDPR consent by region.

Write your own SQL and Salesforce reports; build the funnel and pipeline by source reports in the BI tool. Automation, process and cadence

Write the playbooks and train marketers to self serve where it is safe.

Own and report monthly on speed to lead, MQL to SQL and form to meeting rates, request turnaround and share automated, database coverage and accuracy, and email deliverability and engagement.

Bachelor's degree in Marketing, Business, Information Systems or a related field, or equivalent practical experience.





4+ years in marketing operations or marketing automation, ideally in B2B SaaS.

Salesforce connector, Engagement Studio, form handlers, campaign sync. Salesforce fluency: campaigns, lead and contact fields, reports and dashboards.

Ran a request queue at volume and cut the time per request with templates and automation; shipped automations with a workflow builder and LLM tools and kept them running.

Working SQL, and hands on with an enrichment tool such as Clay, ZoomInfo or Apollo.

Demonstrates AI literacy, with the ability to leverage AI tools to enhance productivity, decision-making, and quality of work while applying sound judgment and critical thinking.

Systems thinking: sees how Pardot, Salesforce, the website, Clay and the warehouse connect, and keeps the data flowing cleanly between them.

Data fluency: pulls own numbers, defines fields and builds reports without an analyst in between.

Automation mindset: templates repeat work, then builds the automation that removes it.

Testing habit: runs tests on every sequence and changes the program based on results.

Cross-functional coordination: aligns Demand Gen, Events, Content, Partner Marketing, Sales Development and Sales Ops around 1 lead flow.

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

Storyblok has a commitment to diversity and inclusion. You can find more information about our privacy policy here.

We will never redirect you to another portal or another site that is unrelated to our domain (storyblok.We consider many factors when it comes to compensation, such as the scope of the role, job-related skills, experience, and relevant education or training. Our base salary ranges are determined by job and job level and are benchmarked to relevant location and industry data.

📌 Marketing Automation Lead - Remote (Ottawa)
🏢 Storyblok
📍 Ottawa