The OpportunityDash Social is looking for a Performance Marketing Manager to run our paid media programs day-to-day. This is a hands-on role: you will build, launch, and optimize campaigns across Google, Linked In, Meta, Bing, and other emerging channels, and own the performance of those channels against demo and pipeline targets.You will work directly with the Director of Performance Marketing to execute our paid strategy, and partner with Brand, Content, and Product Marketing to bring the right message to the right audience at the right stage. You will spend most of your time in the ad platforms - structuring campaigns, testing creative and copy, pacing budgets, and digging into performance data to find the next win.You will be measured on cost per demo and pipeline generated, not clicks.Qualifications3-5 years of hands-on, in-platform B2 B paid media experience - you have personally built and managed campaigns in Google Ads and Linked In Campaign ManagerExperience owning a meaningful monthly paid budget ($50 K+/month) with accountability to CPL, cost-per-demo,



or pipeline targetsWorking knowledge of conversion tracking: Google Tag Manager, UTM discipline, offline conversion imports, and pixel/CAPI setup - you can spot when tracking is brokenComfortable in Hub Spot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshootingExperience running structured creative, copy, and landing page tests - and killing losers fastData-first mindset: you can pull your own reports, extract actionable insights, and make confident optimization decisionsClear written and verbal communicator - you can explain what happened, why, and what you are doing about itResponsibilitiesCampaign ManagementBuild, launch, and manage paid campaigns across Google, Linked In, Meta, Bing, and emerging channelsPace budgets daily and weekly, and optimize bids, audiences, and keywords against cost-per-demo and pipeline goalsMaintain campaign hygiene: negative keyword lists, audience exclusions,

📌 Performance Marketing Manager (Winnipeg)
🏢 Dash Social
📍 Winnipeg