Title: Public Relations Specialist
Department: Marketing & Corporate Communications
Location: Montreal
Status: Permanent – Full time
Air Canada Vacations is seeking an experienced PR Specialist to join its Corporate Communications team.

In this role, you’ll help shape and support Air Canada Vacations corporate image while maintaining its status as a leader in the leisure travel industry.

WHAT YOU'LL BE DOING

Participate in the planning and execution of PR strategies.

Support with media relations and filter requests.

Conduct media outreach including pitching, follow-up and reporting.

Research, develop and maintain relationships with key media, influencers and explore partnership opportunities.

Enhance the company’s voice and presence through online and offline channels.

Coordinate Air Canada Vacations annual travel awards program.

Take part in the ideation process of PR initiatives.

Participate in the company’s environmental audit and Corporate Social Responsibility (CSR) reporting.

Lead Air Canada Vacations Sustainability Committee and initiatives.

Create a variety of communications, including but not limited to, presentations, news releases, pitches and partnership decks.





Support with Crisis Communications, including travel advisories.

Stay up to date with travel industry trends, media contacts, and potential new channels and strategies to help grow and reach new audiences.

Support with coordination of internal and external events.

Support Internal Communications with projects, as required.

WHAT YOU BRING TO THE TEAM

Bilingual – English & French, verbal and written

University degree or Cegep diploma in a related field or equivalent experience

Strong writing, editing and proofreading skills

Working knowledge of PowerPoint, Word, Excel, TEAMs and JIRA, with willingness to learn new programs and platforms

Proven track record of achieving earned media coverage

Understanding of social marketing principles and strategies

Travel Industry experience considered an asset but not required

Team player, comfortable working cross-functionally with all levels of management

Demonstrates autonomy, excellent work/organizational methods and acts in a professional and discreet manner

Must be comfortable working in a fast-paced, cooperative corporate environment

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📌 Public Relations Specialist (Quebec City)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Quebec City