Drive marketing strategies as Marketing Manager at AppDirect, focusing on Firstbase. Work on integrated marketing plans that deliver measurable B2B results in a hybrid model.

As the primary marketing resource for Firstbase, you will create and implement marketing initiatives aligned with the business unit's growth priorities. Engage in campaign management across digital, events, and other channels to achieve revenue goals. Your role also includes collaboration with various teams to ensure marketing activities meet established KPIs.

Key Responsibilities:
• Develop and deliver annual marketing plans
• Lead campaigns and product launch strategies
• Monitor performance and refine based on data
• Manage multiple initiatives to optimize outcomes
• Present marketing results effectively to stakeholders

Requirements:
• 5-7 years of relevant B2B marketing experience
• Solid expertise in SaaS and telecommunications
• Proven ability to manage marketing metrics and KPIs
• Experience in conducting A/B tests
• Capable of presenting insights and recommendations

Utilize your expertise to shape market initiatives that support AppDirect and Firstbase's objectives.
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📌 Hybrid Marketing Manager at AppDirect (Quebec City)
🏢 AppDirect
📍 Quebec City