Company: Excellent River Financial Services / XEN AI INC.
Work Location-Vancouver/Surrey BC
Target Market: Canada & USA
Industry: IT Services, Field Services, Break/Fix & IT Infrastructure
We are looking for an experienced B2B Lead Generation Specialist who can identify potential customers, connect with key decision-makers, and generate qualified sales meetings for our business development team.
Key Responsibilities Research MSPs, OEMs, system integrators, IT outsourcing companies, and enterprise customers.
Identify Vendor Managers, Procurement Managers, IT Directors, and other relevant decision-makers.
Generate targeted leads using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other research tools.
Conduct personalized cold email, LinkedIn, and phone outreach.
Schedule qualified meetings for the Sales Manager.
Maintain accurate contact information and follow-up activities in the CRM.




Support sales campaigns targeting Canada and the USA.
Prepare weekly reports covering leads, responses, meetings, and opportunities.
Requirements 2+ years of B2B lead generation experience preferred.
Prior experience in IT Services, MSPs, IT Staffing, or technology sales is highly desirable.
Hands-on experience with LinkedIn Sales Navigator and Apollo.io.
Excellent written and spoken English.
Ability to research and communicate with North American business decision-makers.
Experience with CRM systems and lead qualification.
Self-motivated, organized, and target-oriented.
Compensation Fixed monthly salary + performance-based incentives.

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📌 B Lead Generation Specialist – IT Services (British Columbia)
🏢 Great River Financial Services
📍 British Columbia