We're looking for a CRM & Lifecycle Marketing leader to own the customer relationship post acquisition, driving retention, LTV, and repeat purchase through email, SMS, and subscription strategyThis role sits at the intersection of retention marketing and subscription management, with a secondary mandate to support top of funnel nurture for prospectsYou'll own the roadmap for how we talk to customers across their lifecycle, from first purchase through long term loyalty, and partner with the site team to ensure a customer journey that improves conversionOwn the end-to-end lifecycle marketing strategy: welcome series, post purchase, replenishment, win back, and loyalty flowsDrive retention and LTV as a primary KPI, partnering with the growth team to shift acquisition heavy thinking toward existing customer revenueManage and optimize subscription program performance (signups, retention, churn, cadence/SKU management) in partnership with subscription toolsBuild and refine segmentation and personalization strategy across CRM channelsPartner with acquisition/paid teams to support prospect nurture streams, ensuring smooth handoff from acquisition to lifecycleDefine and report on core CRM metrics: retention rate, repeat purchase rate, subscriber churn, email/SMS attributed revenue,



list healthCollaborate cross functionally with site experience, creative, and product teams on campaign execution and testing roadmapManage day to day execution, either directly or through a coordinator/specialist, with accountability for calendar, QA, and deploymentBring a test and learn mindset to flows, offers, and segmentation using data to prioritize the highest impact leversBenefitsHealth, Medical & Dental BenefitsWellness Days & Summer HoursMental Health SupportWellness StipendSlack Interest GroupsPet Feeding ProgramRRSP and 401(k)Hybrid & Remote WorkHands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools4 - 6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce; subscription business experience a solid plusStrong analytical skills — comfortable owning reporting and translating data into a prioritized roadmapTrack record of building or scaling retention programs that measurably moved LTV, repeat rate, or churnExperience managing segmentation, personalization, and testing programs at scalePeople management or cross functional leadership experience

📌 Senior Manager Of Crm & Lifecycle Marketing (Toronto)
🏢 Open Farm
📍 Toronto