VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands—and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.Sound good? Great, here's who we're looking for...The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB's internal teams to ensure the best ROI for their clients.What You Will DoResponsible for monitoring, optimizing and reporting campaigns on an ongoing basisOptimize campaigns based on goals and review analyticsWork directly with analytics to report on insightsEstablish channel and tactical strategies along the path-to-purchaseEstablish benchmarks and projections for tacticsWork directly with clients to present findings and strategyWork with creative teams to develop fresh concepts and ideas that drive resultsWork with development teams on tracking plans, best practices and issue resolutionMonitor campaign budgets and results and make budget and channel allocation recommendationsSet-up and manage campaigns across various digital platformsSet up new accounts and implement account strategyPresent and report to clientsProof dashboards prior to status meetingsGrow expertise and skillset across all paid media channels by working closely with strategists and team leadsMaintain knowledge of industry best practices and developments in technologyDraft POVs on new tools and tactics, as requiredDraft search and social copy, as required2-4 years of experience managing paid mediaPost-secondary education in advertising, marketing, journalism, business or relevant experienceKnowledgeable and proficient with paid social platforms (i.E., Facebook, Instagram, TikTok, Pinterest, etc.)Experience with Google Ads and Google AnalyticsUp-to-date on the latest digital trends and able to apply educated recommendations based on this knowledgeDemonstrates an interest in researching new channels and methods of paid amplificationStrong attention to detail and proven ability to manage budgetsExcellent written and verbal communication and comfortable presenting to clientsHighly organized with the ability to function in a rapid-paced business environmentOur benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:Premium co-share option for Group Health Insurance (medical, dental, vision)$1000 annual allowance to use towards a Health Spending OR Wellness Spending AccountCompany matching RRSP programTop up for Parental/Pregnancy leaveHybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)Remote opportunities available for other locations.Career AdvancementProfessional and Personal Development opportunitiesInternal recognition programsRecreational sports teams and social eventTransit and fitness discounts

📌 Performance Media Analyst (Calgary)
🏢 VERB Interactive
📍 Calgary